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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.

Mini reveals it's developing an electric John Cooper Works model

We at Autoblog are extremely fond of the Mini Cooper SE electric car. So we're also excited to learn that Mini is also developing an electric John Cooper Works model. Unfortunately, that's all Mini has actually said about a future electric John Cooper Works model: that it's in development. Anything else about it, such as how hardcore it will be, or what motor it will use, is entirely up for speculation. All we have to go on are photos of the prototype. From the looks of it, the prototype is simply a Mini John Cooper Works (JCW) GP, but with an electric powertrain. The entire body, even the giant wing and funky fender flares, is the same as the uncompromising GP, except for the grille. The grille is the mostly solid example used on the Cooper SE. There aren't any tailpipes on this car either, for obvious reasons. This certainly suggests Mini is planning a mean electric JCW, and not just a slightly stiffer upgrade from the S/SE models. It raises big questions about the motor, though. The gas-powered GP is the most powerful production Mini in history with over 300 horsepower. Only one BMW motor has been used in a Mini so far: the base i3 motor, which makes 181 horsepower. The i3s has a punchier motor that makes 195 horsepower that would probably drop in easily, but it wouldn't seem powerful enough for a GP-type car. Perhaps the iX3's motor, which makes 286 horsepower, could fit? It would certainly be near enough to the GP's engine. Maybe even one of the motors from the dual-motor, 500-horsepower BMW iX would do the job? We'll just have to wait and see, and it's hard to say just how long, since Mini gave no information on reveals. Hopefully it won't be too long if the company is testing minimally camouflaged electric GP prototypes. Related Video: