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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Hardtop Oxford Edition priced as the range's value champion

Mini has released pricing information for the 2022 Hardtop Oxford Edition, a value-oriented trim level positioned as the entry point into the range. Offered with two or four doors, it's surprisingly just as affordable as it was in 2018. The Oxford Edition is an evolution of the Classic trim, which was updated with a new-look design for 2022. It comes standard with 17-inch wheels, LED headlights, leatherette upholstery, heated front seats, an 8.8-inch touchscreen, a digital instrument cluster, and several electronic driving aids. It's the cheapest Mini, but it's clearly not cheap in every sense of the word. Buyers have six exterior colors to choose from, and they can select black or gray wheels. Oxford Edition models share their drivetrain with the standard Hardtop Cooper. Power comes from a turbocharged, 1.5-liter three-cylinder engine, which produces 134 horsepower and 162 pound-feet of torque. It spins the front wheels via a six-speed manual transmission. Light and nimble, the Cooper is close in spirit to the original Mini. Pricing for the 2022 Oxford Edition starts at $20,600 for the two-door model and $21,600 for the four-door, figures that include a mandatory $850 destination charge. In comparison, the 2019 models launched in 2018 cost exactly the same; even the destination charge hasn't increased, which is extremely unusual in the automotive industry. Mini notes the Oxford Edition represents a $6,150 value. Ordering a standard two-door with the aforementioned features would increase its price to $26,750 including destination, while a four-door would cost $27,750. Buyers willing and able to stretch their budget can order the Oxford Plus package, which bundles a seven-speed dual-clutch automatic transmission and a panoramic sunroof (two of the Hardtop's most popular options) for $1,500. While the first Oxford Edition was initially only for college students and recent graduates, and later also for military members and recent retirees, Mini told Autoblog the 2022 model can be ordered by all buyers regardless of where they work, if they work, and whether they go or went to college. It's available now across the nation.

2025 Mini Cooper E and SE fully revamped and revealed at Munich Motor Show

The 2025 Mini Cooper E and Cooper SE are here, and as you can tell by the names, Mini is starting with the electric models.  For better or worse, the new Mini Cooper design inside and out (no longer called “Hardtop") is one of the worst-kept secrets as of late. However, now we have all the official imagery of the 3-door EV, and we even got to see the car in person before the Munich Motor Show reveal. The Mini is thankfully still mini with an even shorter length than before, as the new Countryman is the one to get supersized. Its design slants toward minimalism, but it still highlights key features such as the round LED headlights, contrast roof and mirror colors and classic proportions. The lights – both in front and rear – even feature three customizable signatures, so you can choose your own adventure for your carÂ’s outward appearance. Other big changes include the deletion of chrome, flush door handles (like other new BMWs) and the lack of black cladding around the wheel arches. Mini improved the coefficient of drag with this new model to 0.28, and thanks to this, and to new battery and motor technology, the electric Mini Coopers are far more enticing than the first Mini SE. Two versions of the electric Mini Cooper will hit the market initially, with the base model being the Mini Cooper E. This model features a single electric motor making 184 horsepower and 214 pound-feet of torque, which Mini says does the 0-62 mph run in 7.3 seconds. It uses a 40.7 kWh battery pack that is good for 190 miles on the WLTP cycle, but expect that to be considerably lower for the EPA test. Meanwhile, the upgrade Mini Cooper SE ups output to 218 horsepower and 243 pound-feet, completing the 0-62 mph sprint in just 6.7 seconds. It also has a much bigger battery at 54.2 kWh, allowing for a range of 250 miles on the WLTP cycle. Charging speed is another big upgrade for these electric Minis, too, as the Cooper E can charge at speeds up to 75 kW, while the SE can do 95 kW. Mini says this gets both Coopers from a 10-80% charge in under 30 minutes. AC at-home charging maxes out at 11 kW. It also features a pre-conditioning program that will warm the battery pack in cold weather to ensure fast charging speeds when you arrive. This is part of a larger navigation system that will plan out your route to hit fast chargers as you go. As always, Mini is promising a fun-to-drive character from its entry-level hatchback.