2018 Mini Cooper S on 2040-cars

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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

2022 Mini JCW Hardtop Anniversary Edition gets British Racing Green, retro Cooper badging

Say a cheery hello to the 2022 Mini JCW Hardtop Anniversary Edition. This little Mini is here to honor 60 years of Cooper racing, as the first Mini with a "Cooper" badge on it went racing in 1961. Thankfully, it’s exclusively painted in British Racing Green. Mini says this JCW Hardtop will also feature white bonnet stripes with red outlines, a white roof and white mirror caps. In a way, it looks like a Christmas car with all of the JCWÂ’s standard red accents. The colors are supposedly derived from Cooper Car Company design motifs, and we canÂ’t deny that it looks good. YouÂ’ll notice the number 74 is plastered across both the hood and doors of the Anniversary Edition, as the first Mini Cooper to ever race was given the number 74. YouÂ’ll also notice the Cooper Car Company logo on the carÂ’s side scuttles and side sills to denote it as the Anniversary car. Inside, Mini honors the three generations of Cooper with the three signatures of those who worked closely with Mini etched into the cockpit fascia: John Cooper, John Michael Cooper, and Charlie Cooper. The steering wheel has a retro "Cooper" logo in the bottom spoke. Feature-wise, it automatically includes a panoramic moonroof and touchscreen navigation.  “John Cooper kicked off 60 years of performance innovation with the original Mini Cooper, and the Anniversary Edition honors the Cooper legacy that helped define MiniÂ’s performance pedigree over the last six decades,” said Patrick McKenna, head of marketing product and strategy for Mini USA. Mini says it will be selling this Anniversary Edition “in limited numbers,” so we donÂ’t expect to see a bunch of them. If you want one, the starting price is $40,750, including destination fee. TheyÂ’re available to order from dealers now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.