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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2024 Mini Countryman SE caught undisguised in spy photos

Mini’s security for its photo shoots of new vehicles is, in a word, poor. One of our spy shooters just caught the all-new Mini Countryman SE completely undisguised on what looks to be a shoot somewhere in Los Angeles. It was only a short time ago that the new Mini Cooper SE was caught in a similar manner, no camouflage to be seen whatsoever. ItÂ’s almost too coincidental to be true, frankly. Is Mini trying to drum up hype by “leaking” the designs before weÂ’re supposed to see them? Or is this just a factor of poor security as we originally surmised? Regardless, these photos mean that we get to see the bigger, new electric Countryman SE in all its glory ahead of the official reveal. The Countryman was never a small Mini, but it sure does appear to be getting bigger with this generation. Its windshield and rear window are more raked than before, but itÂ’s still retaining the boxy look weÂ’re accustomed to. Its front end features some bold, new headlights, and its grille wears the green “S” logo that the Mini SE also wears. The wheels, while not as wild-looking as the current Cooper SE, still feature some rather distinctive blade-like spokes that match much of the carÂ’s decorative trim. A silver blade with “ALL4” written on it sits in the window between the C and D pillars, and it cuts into the roof, accentuating the step down in the roof as it arcs rearward. A long spoiler hangs off the rear, and the hatch has a slab-sided appearance to it. The rear taillights are unique and stand vertically on the wraparound rear fenders. “Countryman” is spelled out in large letters, and since this is an EV, thereÂ’s no exhaust poking out the rear end. Other small touches weÂ’ll point out include the patterned fender cladding that adds some styling in a place that usually doesnÂ’t have much. ItÂ’s also sporting new door handles that sit flush with the doors as opposed to handles that poke out, similar to new BMW models and the Cooper SE spied a couple of weeks ago. Mini has already released a few powertrain specs, and since we know this car pictured is an ALL4 model, we already know itÂ’s sporting a dual-motor setup rated for 313 combined horsepower. Range is said to be about 280 miles on the WLTP cycle, but that will be less in EPA testing. A lower-power, single-motor FWD model called the Countryman E will also be available with 191 horsepower.

The electric Mini SE crushes its EPA range estimate in our real-world test

The range meter of my fully charged 2020 Mini Cooper SE reads 110 miles as I fasten my seatbelt, which is hardly a surprise because that number matches the official EPA-certified range of this all-new electric car. But then I turn on the climate control system, at which point the range prediction promptly falls to 103 miles. “Uh-oh. This could get interesting,” I say to myself. My range test course, you see, is a vast loop that measures about 105 miles around. I donÂ’t really think IÂ’ll end up walking, though. I remind myself that most electric cars IÂ’ve tested — the Porsche Taycan among them — routinely outperform their rated range. But “most” is the operative word in this train of thought, so I ease out of my driveway to begin the test under a tiny cloud of uncertainty. Will the Mini Cooper SE prove to be one of the outliers? Will I encounter any low battery warnings? All will become clear in the next three and half hours. None of my initial hand-wringing should be taken to mean the MiniÂ’s rated range of 110 miles is somehow insufficient. ItÂ’s not, in my view. The length of my course has no special meaning. It doesnÂ’t represent the “right” number of miles. How the test was run My loop in Orange County, Calif., represents what I call typical suburban city driving. ItÂ’s not as dense as the notorious gridlocked areas found in West Los Angeles or certain big-city downtown environs, so itÂ’s applicable to the vast majority of drivers. It features suburban residential and arterial streets, with speed limits that range from 25 mph to as much as 60 mph. But thereÂ’s no pure freeway mileage, and the entire route is peppered with more than 310 signals. As for elevation, it ranges from sea level to just over 600 feet. I run with the automatic climate control system set within the range of 72 to 75 degrees, aiming to settle on one specific setting throughout that delivers adequate comfort. IÂ’ll try whatever Eco drive mode there is, but if throttle response is anemic IÂ’ll use the normal setting. Here, the default mode is the “green” mode, and IÂ’m sticking with it because the SEÂ’s driveability is totally agreeable. As for speed, IÂ’m running mid-pack between the leadfoots and the slowpokes. I wonÂ’t try to out-drag anyone leaving signals, and I look far enough ahead that I can choose the best lane and anticipate when the next signal is going to change. In short, IÂ’m aiming to land halfway between hypermiling and hyperactive.