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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini John Cooper Works previewed in camo keeping gas performance alive

Curious about the next Mini Cooper JCW? Well, here’s a great sneak peek, as Mini just dropped a cache of photos showing it in race guise and wearing a thin layer of camouflage. WeÂ’ve already seen the electric John Cooper Works version of the two-door hardtop Mini, but this is the gas-powered variant. Many of the design elements weÂ’re seeing here like the grille, front lower side vents, rear bumper and more should make their way to the production car, which Mini says will be revealed this fall. The grille might be new, but it looks a whole lot like the front end we saw on the outgoing Mini Cooper JCW. That said, it adopts the new shape and minimalist vibes from the 2025 Mini weÂ’ve seen in the less-sporty variants. The rear end with its taillights are what we expect from the production car, though the rear diffuser shouldnÂ’t be anywhere near that aggressive. The specific car youÂ’re looking at here is covered in red and white camo as an homage to the red and white color schemes used in the 1960s for Minis in motorsports. It also has a “37” logo to commemorate the Mini Cooper SÂ’ victory (a car wearing 37) at the 1964 Rallye Monte Carlo. We still donÂ’t know specs, but since Mini is done with manual transmissions, expect this JCW to feature an automatic paired with an updated version of the 2.0-liter turbocharged four-cylinder engine found in the outgoing model. It should also feature a sportier version of the interior weÂ’ve already seen in the new Cooper. All the details will be made available before the year is out, but for now, enjoy these photos as a preview of whatÂ’s to come.

Manuals return to the Mini lineup for 2021

The 2021 Mini Cooper will offer a manual transmission again, after the 2020 model had to go without a stick shift due to problems certifying that powertrain. It had been hoped that the emissions issue would be straightened out in only a few months, but as it turned out, Mini had to go through the entire 2020 model year with its cars offering only two pedals. The 2020 Cooper and Cooper S models got a seven-speed dual-clutch automatic, while the John Cooper Works variants and the ALL4 versions of the Clubman and the Countryman got an eight-speed unit. For 2021, the standard Mini Cooper with the 134-hp 1.5-liter turbo three-cylinder will offer a six-speed manual in the hardtop, four-door, and convertible body styles. The 2021 Mini Cooper S, with its 189-hp 2.0-liter turbo four, also will come standard with the six-speed stick in hardtop, four-door, and convertible form. The John Cooper Works hardtop, with its 228-hp 2.0L turbo, shares in the manual-transmission goodness, but the JCW convertible remains automatic-only, with the seven-speed DCT. The 2021 301-hp John Cooper Works GP hardtop will be eight-speed automatic only. For the 2021 Clubman and the Countryman, the picture is still murky. It's likely that the JCW Clubman and JCW Countryman, which also get the 301-hp engine, will continue to be offered only with the eight-speed automatic gearbox, although the less-powerful versions could get a stick shift again. Mini says, "Manual transmission offerings will be confirmed once 2021 model year information for these models is released later this spring." Given the persona Mini has cultivated, this brand seems like one that should continue to offer stick shifts for as long as possible. Mini spokesman Andrew Cutler claims that the Mini hardtop generally has had the highest take rate for manuals in the U.S. market, with 45% buyers of the (2019-model) John Cooper Works version opting to row their own gears. Related Video: