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Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

Mini to introduce all-wheel-drive Clubman

The latest Mini Clubman shows how the diminutive brand will go in a larger, more utilitarian direction in the future. The next step might make the wagon an even more versatile option for buyers. A rumor from MotoringFile that cites "sources familiar with the plans" claims that the vehicle will get the automaker's next-gen All4 all-wheel-drive system as soon as spring 2016. Allegedly the all-wheel-drive system derives from the setup that's available on the BMW 2 Series Active Tourer, which shares the Mini's UKL platform. The layout uses a multiple-disk clutch at the rear axle to manage power to the back wheels and can route up to 100 percent of the grunt to the tail in a pinch. When extra traction isn't needed there, power goes exclusively to the front. The All4 system will allegedly be available on both the Clubman Cooper and Cooper S models, and MotoringFile estimates the cost of ticking the option box at around $1,500. After introducing the tech on the standard versions, a hotter John Cooper Works model capable of powering all of its wheels will also reportedly begin production around next November. Mini will reportedly also offer this all-wheel-drive tech in the next-generation Countryman. The vehicle will use the UKL platform like the rest of the brand's lineup, but the crossover will grow even larger to look more off-road ready, according to rumors. We reached out to Mini USA spokesperson Mariella Kapsaskis, who says "she can't confirm anything officially about an all-wheel drive Clubman or JCW variant." Related Video: