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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini recalling 92k vehicles over airbag flaw

An issue with the airbags on Mini hatchbacks and convertibles has prompted BMW of North America and the National Highway Traffic Safety Administration to issue a recall for an estimated 91,800 vehicles. The problem, according to the notice below, stems from the occupant detection mat for the front passenger seat, which may fail to detect a passenger present and therefor fail to deploy the airbag in the event of a crash. The specific models affected by the recall are the Mini Cooper and Cooper S hardtops from the 2005 and 2006 model years and manufactured between January 5, 2005, and November 28, 2006, as well as the Mini Cooper Convertible and Cooper S Convertible from the 2005 to 2008 model years, manufactured between January 5, 2005, and July 31, 2008. To address the issue, Mini dealers will be replacing the front passenger seat occupant detection mat, with recalls set to commence on May 1. Related Video: RECALL Subject : Front Passenger Seat Occupant Detection Mat Report Receipt Date: APR 06, 2015 NHTSA Campaign Number: 15V205000 Component(s): AIR BAGS Potential Number of Units Affected: 91,800 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2005-2006 MINI Cooper and Cooper S vehicles manufactured January 5, 2005, to November 28, 2006, and 2005-2008 MINI Cooper Convertible and Cooper S Convertible vehicles manufactured January 5, 2005, to July 31, 2008. Due to manufacturing, installation, and exposure issues, the front passenger seat occupant detection mat may not function properly and, as a result, the front passenger air bag may not deploy in a crash. CONSEQUENCE: An improperly functioning mat may cause the passenger frontal air bag to be inactive when the seat is occupied, and in the event of a crash, the air bag will not deploy, increasing the passenger's risk of injury. REMEDY: MINI will notify owners, and dealers will replace the front passenger seat occupant detection mat, free of charge. The recall is expected to begin May 1, 2015. Owners may contact MINI customer service at 1-866-825-1525. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Mini STRIP gets Paul Smith's help with graceful sustainability

For the 40th anniversary of the original Mini in 1999, British designer Paul Smith created a vintage two-door Mini overlaid with the multicolored stripes he's known for. You can buy still buy a set of his "Artist Stripe" Mini-Car Cufflinks at the Paul Smith site. For Mini's newest collaboration with the knighted Royal Designer for Industry, the partnership dropped the "e" from "stripe" to create the one-off Mini STRIP concept. Given the tagline "Sustainable design with a twist," if you wanted to show off the possibility of combining high design with unprocessed, renewable materials, the Mini STRIP is a sensational way to do it.  The project started with the steel bodyshell of a battery-electric Mini Cooper SE. Everything added to the shell needed to satisfy the themes of simplicity, transparency, and sustainability, which meant eliminating anything that could be eliminated, and rethinking the materials and forms of the rest. Outside, the STRIP bears its naked steel, complete with the grinding marks from the finishing process. There's naught but a layer of transparent paint to shield the metal against corrosion. The duller, contrasting hue in places like the front and rear apron and hood intake are from 3D-printed parts. The grille trim has been fashioned from recycled Perspex, same as the panoramic roof and the aero covers on the wheels. The silver screw heads in the black trim are intended to highlight and ease the process of dismantling the car when it's time for bits to be recycled. The only color outside is a splash of neon green that hides under the charging port cap. The cabin hardware is nothing but the indispensable, lightly trimmed. Smith insisted on painting the steel shell a vivid blue. The instrument panel is a single semi-transparent piece, a smartphone replacing Mini's usual large center gauge. The only switchgear consists of five toggles hanging above the area that's clearly missing its center tunnel. The dash and upper door pads, plus the sun visors, are made from recycled cork without any synthetic filler. The door pulls are wound climbing cord, the door openers made of milled, recyclable aluminum, same as the steering wheel spokes. The seat surfaces and piping are knitted fabric, tying in with mesh panels used on the lower doors, the airbags running along the roof, and the cover over the airbag in the steering wheel. That wheel is wrapped in bicycle tape, a nod to Smith's taste for cycling.