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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini officially reveals Frozen Black Countryman and Paceman

BMW has been offering Frozen editions of its cars for several years now highlighted by matte paint and very limited production, and now Mini is getting in on the game with Frozen Black versions of the Paceman and Countryman. Unlike our report from earlier in the week, these models will not wear the Batman-sounding Black Knight name, but instead, like the BMW models, will be dubbed Frozen Edition. That previous intel also had it that production of the Frozen Edition Minis would be limited to just 60 units. Now official, Mini has not confirmed how many - or few - of these limited edition models it would build.
The Frozen Black paint adds silicates to the lacquer finish creating a "matted impression," which sounds like it should be easier for owners to maintain and wash, although Mini still advises against waxing or polishing. This special paint will be offered on all S, Diesel and John Cooper Works versions of the Paceman and Countryman, though it's not clear as of this writing if any will be offered in the US. Mini's press release for the Frozen Black Paceman and Countryman is posted below.

Mini could go even bigger with next Countryman

We recently reported that the new family of Minis could balloon from eight models to ten or more, but it's not only the model line that's expected to grow: so too could the largest model itself. That, of course, would be the Countryman, which is already bigger than anything else ever to wear the Mini badge. But if you think the current Countryman is already big enough, the latest reports suggest that it could get even bigger. Apparently parent company BMW feels a larger Mini crossover would better compete with more mainstream models in the marketplace.
The Countryman, however, will only be one of the new variants to spin off of the new third-generation Mini. Expect the new Hardtop hatchback introduced in LA to be followed by a new Cabriolet, Roadster, and Paceman. A five-door version of the base hatchback will also join in addition to the new Clubman, which is tipped to get a split tailgate instead of the single hinged aperture on the current model. The jury's still out on the Mini Coupe, which has largely failed to impress, while a convertible crossover could be back in the mix along with the rumored plug-in hybrid version.