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2025 Mini Countryman First Drive Review: Mini no more

CASCAIS, Portugal — LetÂ’s cut straight to the issue of size. If the original Mini was a sporting beagle ready for the hunt, the reborn version that hit the world stage in 2001 may have been an English bulldog, albeit bred in Germany, its parents being the engineers and coffers of BMW. From there, the Mini brand has grown in size in regular increments, culminating with the 2025 Mini Countryman thatÂ’s the subject of this review. The first Countryman that we first tested in 2011 was comparatively large for the brand, but was suitably mini by SUV standards. Its stocky proportions moved it well into the working dog class. And then the second-generation Mini Countryman debuted for the 2017 model year, gaining 8 inches in length and more than 5 inches of width over its predecessor. We described it as “still in keeping with the brand's ethos from the very beginning when Alec Issigonis created a car that was microscopic on the outside but disproportionately spacious inside.” Nevertheless, it was starting too look a little husky, if you catch our drift. Consider the 2025 Mini Countryman a mastiff, then. Compared to the second-gen Countryman it replaces (which, as we already pointed out was much larger than the first edition), the new version is 5.1 inches longer, 2.4 inches taller and 0.8 inch wider. This translates into additional interior space for passengers and cargo, but adds an awful lot of visual and physical girth to something wearing a badge that literally calls out a diminutive size. The proportions are well considered, but parked next to the old car, the new Countryman sticks out like a sore thumb. Literally, like one thatÂ’s swollen post-accidental-hammer strike. When the full Countryman model lineup is available Stateside, a base model may well be included, but at least for the start of 2025 production the lineup will start with an S edition for $39,895 that will have 241 horsepower and 295 pound-feet of torque. WeÂ’re not driving that today. Instead, the subject of this review will be the only other gas-powered Countryman: the high-performance John Cooper Works edition or JCW. The new Countryman JCW starts at $47,895 and is powered by a 2.0-liter turbocharged four-cylinder that spins out 312 ponies (up from 301) and 295 pound-feet of torque (unfortunately down from 331) to all four tires through a seven-speed dual-clutch gearbox and MiniÂ’s ALL4 all-wheel-drive system.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Jaguar ousts Lexus from atop J.D. Power 2013 Sales Satisfaction Index

Jaguar has taken the top spot among luxury brands in the 2013 Sales Satisfaction Index, an annual survey conducted by J.D. Power that measures customer satisfaction with the experience of purchasing a new vehicle. The English brand, not even among the top three luxury automakers on the list last year, vaulted ahead of Lexus, which placed third this year after leading the list in 2011 and 2012. Porsche, meanwhile, moved into second place.
The rankings are based on a point score out of 1,000, with Jaguar earning 740 points, Porsche right behind with 739 and Lexus with 737. Volvo, meanwhile, made the biggest improvement among luxury brands with a 30-point jump to 708, bring it up from 11th place to 9th this year.
J.D. Power has a separate ranking for mass-market brands, and this year Mini again tops the list with a score of 718, far outpacing second-place Buick with a score of 694 and making it the fourth time Mini has lead this list. After Buick, the next two ranked brands are both American and both from General Motors, with Chevrolet and GMC sharing third place with a score of 686.