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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Mini Cooper S Sidewalk Edition priced just under $40,000

Earlier this year, Mini announced the return of the Sidewalk Edition visual package for the 2021 Mini Convertible, one that appeared way back in 2007 with the first drop-top Mini. Now pricing has been announced at a base price of $39,250, and it will arrive at dealer lots in April. While the number of examples is limited in some markets, 150 in the U.K. for example, Mini hasn't announced a cap for American sales. Part of the high price is due to the fact that the special edition is only being offered on the Cooper S trim level, whereas in Europe, it will be available on various trims down to the entry-level Mini One. That means the U.S. version comes with a turbocharged 2.0-liter inline-four making 189 horsepower and 207 pound-feet of torque. It will come standard with a 6-speed manual transmission, but a 7-speed dual-clutch automatic will be available for an additional $1,500, pushing the price past the $40,000 mark. The package is available with either a dark metallic blue or a black paint job with a dark gray top. European models get a few more color options. All models come with custom wheels, badging and a leather interior to match the top. It also includes several optional features as standard including a heads-up display, 8.8-inch infotainment system, heated seats, automatic climate control, auto-dimming mirrors, upgraded sound system, LED headlights and fog lights and proximity locking and unlocking. Related Video:

Honda engines and giant killing in the classic Mini Cooper

Electric Federal has taken a fresh look back at the enduring legacy of original Mini with a video interview with Heritage Garage's Graham Reid, one of the foremost experts on classic Minis. As Electric Federal points out, it's important to remember that the Mini did not start out as a performance car. It was built in response to the Suez Canal crisis of the mid-50s, which had a similar effect on British gas prices as OPEC did on American prices in the 1970s - rationing and rapid price jumps.
Through the years, Minis have grown from their budget roots to become seriously competent performance machines. As Reid says, a 150-horsepower Mini on the right track should have no problem outpacing a contemporary Porsche 911.
For some time now, classic Mini owners have been dropping Honda engines under the tiny hoods of their classics. With up to 250 horsepower pulling a car that tips the scales at barely 1,200 pounds, the upgraded Mini is "a real sleeper," Reid says. Interestingly, Reid doesn't mention another increasingly common swap in the Mini community - Suzuki Hayabusa-powered Coopers.