2010 Mini Cooper S on 2040-cars

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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

How Mini shacked up with John Cooper

The late Sir Alexander Arnold Constantine Issigonis, Alec Issignonis to his Internet friends, designed a car that was sold as the Morris Mini-Minor, the Austin Seven and later the Austin Mini. Go to the Mini USA website and check out the models, though, and every one of them is called a Cooper of some sort, e.g., Mini Cooper Paceman or Mini Cooper S Roadster. So who is Cooper?
It's probably obvious that it's the same Cooper we get in "John Cooper Works," those JCW Minis that always make up the top of the line. But many probably don't know that that John Cooper, founder of John Cooper Cars, is the same man who accidentally got the motorsports world to switch to rear-engined race cars and the same Formula One constructor who won two titles in 1959 and 1960 and who fielded drivers like Bruce McLaren and Stirling Moss.
On its way to driving the Mini John Cooper Works GP II, XCAR goes back to the beginning to find out when Alec met John, and how the first Mini Cooper came out in 1961, two years after the first Mini. You can watch the story and the car review in the video below.

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.