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Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

MINI Cooper SE Convertible concept is a one-off EV for sun worshippers

Mini rummaged through its parts bin to create a new concept called Cooper SE Convertible. As its name implies, the electric ragtop was built by dropping the Cooper SE hatchback's battery-powered drivetrain into the body of a gasoline-powered Cooper S Convertible. Visually, the Cooper SE Convertible stands out from its gasoline-powered sibling by adopting some of the Cooper SE's defining styling cues. It wears a plastic panel instead of a grille, an array of powertrain-specific emblems, yellow accents, and 17-inch Power Spoke wheels. Mini also added a handful of "THIS TOY IS ELECTRIC" decals, and it kept the power-operated soft top that opens or closes in 18 seconds. Power comes from the Cooper SE's electric drivetrain, which consists of an electric motor that draws electricity from a 28.9-kilowatt-hour lithium-ion battery pack to zap the front wheels with 181 horsepower and 199 pound-feet of torque. The hatchback's maximum driving range checks in at about 110 miles, which is hardly a stellar number, and we don't know what effect chopping off the top has on that figure. Mini stresses that the Cooper SE Convertible is not a production model. We're not surprised: the current-generation Hardtop is at the end of its life cycle and its successor should make its debut in the not-too-distant future. However, the concept suggests (though nothing is official yet) that the next-generation Convertible will be offered with an electric powertrain. And while drop-top sales are dropping around the world, but Mini said in 2021 that it won't leave the segment. The next Mini Convertible is tentatively scheduled to make its debut in 2025. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.