2008 Mini Cooper Clubman on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Why the 2020 Mini John Cooper Works GP doesn't have a manual

LOS ANGELES — The 2020 Mini John Cooper Works GP is an interesting machine. While it shares a lot in common with its predecessors, such as the big rear wing, no rear seat, four-spoke wheels and other aggressive design cues, it has a number of distinct differences. In particular, it has a massive amount of power relative to old models, and it doesn't have a manual transmission. This all left us with some questions that we brought to some Mini representatives. We'll start with the big one: "Where's our manual?" The representatives said a lot about how manual take rates are declining, and the smooth, quick-shifting automatic transmission fits a track-oriented car. But they also eventually admitted that they don't have a manual transmission available that would be strong enough to handle the turbo 2.0-liter engine's 301 horsepower and prodigious 332 pound-feet of torque. On the other hand, the engine, which is also used in the John Cooper Works Countryman, Clubman, and small BMWs, already has an automatic developed. And obviously, the company didn't feel it was worth it to develop a stronger gearbox for a run of just 3,000 cars. At the very least, having experienced Mini automatics in the past, they are good, and to make the experience a little more engaging, Mini has custom 3D-printed aluminum alloy shift paddles for the GP that do feel good. Another thing we were curious about was the disappearance of the Nurburgring lap time from the dashboard. Spy shots showed a time of 7:56.69 on a 3D-printed dash panel. The 3D-printed dashboard remains, but it will now have each model's production number instead. The display car uses 2020 as an example. The Mini representatives said that past customers cared more about which number of car they had, rather than a lap time. This is also in keeping with past GP models that all displayed their production numbers somewhere in the interior. The new GP's most striking features, though, are its carbon fiber fender flares. They serve a couple of purposes, such as accommodating the car's wider track and tires. According to one of the representatives, they also help direct airflow and reduce drag, but she didn't say by how much. Then there's the appearance, which is unusual at the least, looking almost like vertical wings, and it's inspired by the outrageous concept. Although they're made of carbon fiber, it's more of a molded style than the woven variety seen on many cars.

Mini goes zany with latest accessories catalog

Driving a Mini is most definitely an individualistic choice - one that not everyone would get on board with. So if you're going to go with such a fashion statement, you might as well give it your own sense of style. That's where Mini's new line of accessories come in.
Available for the new third-gen Mini hardtop, the accessories offer buyers the opportunity to customize their retro hatchback as best they see fit. There are roof graphics, accessory lighting, wheel upgrades and mirror caps (like the cartoonish ones pictured at right) just like you would have found in the parts catalog for previous iterations of the Mini, but now the brand is offering four appearance kits it's calling Mini Design Lines.
The kits are color coordinated in either Vivid Green, Speedwell Blue, John Cooper Works Pro (in black, red and grey) and Essential Black and include everything from the interior trim to exterior graphics. They might not be to everyone's taste, but that kinda strikes us as the point. Scope 'em out in the extensive high-res image gallery above and the details in the press release below.