2007 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini recalls nearly 100,000 cars for potential electrical fire risk

Mini is recalling more than 97,000 cars to address a potential fire risk. The recall covers the 2008-2014 Mini Clubman (including Cooper, Cooper S and John Cooper Works models) and the 2007-2013 Mini Hardtop 2 Door (again encompassing Cooper, Cooper S, John Cooper Works variants). In both models, a control module beneath the driver-side A-pillar is susceptible to water intrusion under certain circumstances. If the electronics inside are exposed to water, a short circuit may occur, which Mini says could lead to a "thermal event" — engineer speak for "fire." While Mini says there are multiple circumstances under which the module can become compromised, the recall is currently limited to models sold in climates where the use of road salt is prevalent. In this environment, road salt entering the cabin via normal means (read: your boots) can accelerate corrosion if water is getting into the cabin. How might that happen? Mini says a common culprit is its own sunroof drain. Here's the full explanation, lifted directly from Mini's defect report: This safety recall involves the Footwell Control Module (FRM), an Electronic Control Unit (ECU) which controls various lighting and power window functions, and is installed near the bottom of the driverÂ’s side A-pillar behind an interior trim panel. Due to several contributing factors (environmental, certain US StatesÂ’ wintertime road treatment, vehicle design configuration and age), over time, the FRM could become susceptible to corrosion. For vehicles equipped with a sunroof, after a multi-year period involving large temperature changes, multiple freeze/thaw cycles can cause the vehicleÂ’s sunroof drain hose to become damaged, loosen and eventually detach from the drain pipe within the A-pillar, which could allow water to enter the vehicle interior. In certain US states, large amounts of road salt may be utilized during their wintertime road treatment activities. If water were to enter the interior, then in combination with road salt that may be present in the footwell, this could create an electrolyte solution. If this solution were to contact the FRM then, over time, this could lead to corrosion, possibly resulting in a short circuit. In rare cases, this could lead to a thermal event.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.