2007 Mini Cooper S on 2040-cars

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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

David Brown's latest Remastered project shows the Mini's classy side

England-based David Brown Automotive builds some of the most mesmerizing classic Mini models we've ever seen. Its latest creation is no exception: Commissioned by a client in Japan, it leaves behind the Mini's econobox roots and proudly highlights the car's upscale side. In a way, David Brown is to the Mini what Singer is to the Porsche 911. It keeps the original car's basic design and proportions but modifies nearly everything else. For this posh, England-inspired build, it applied a coat of paint called Fade to Black and installed 13-inch wire wheels, which were never available from the factory. There's also a hand-painted Union Jack flag on the roof. Look closely and you'll spot several other subtle changes, like LED exterior lighting, bullet-shaped door mirrors, fender flares, and smooth fenders (the originals have a seam). The resto-mod treatment continues inside with red leather upholstery, black inserts in the seats, a wood-rimmed Mona-Lita steering wheel, Smiths gauges, and a push-button ignition. David Brown also replaced the air vents and most of the switchgear, and added a modern sound system. The finishing touch is a pair of leather straps designed to carry an umbrella and attached to the passenger-side door panel. While the company has dabbled in performance, it doesn't sound like the customer who commissioned this Remastered asked for rally-ready speed. The standard engine that David Brown Automotive puts in its cars is a 1,275-cc four-cylinder that develops 71 horsepower and 88 lb-ft of torque in its standard state of tune. It's fuel-injected, and in this application it spins the front wheels via an automatic transmission. David Brown Automotive hasn't revealed how much this specific build cost. However, it previously noted that each Remastered takes about 1,000 hours of labor to complete, so it's reasonable to assume that it's priced accordingly — and likely far above anything Mini makes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."