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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini exiting WRC after just one year

There was a fair bit of hullabaloo two years ago when Mini announced a return to the World Rally Championship for this season, but the road to making that happen has been as rocky as a gravel stage. It spent 2011 developing its JCW Countryman WRC challenger, changing its mind about how it wanted to work with Prodrive, dumped a driver due to budget issues, then registering its entry after the deadline had passed in a ploy that might or might not have been a protest aimed at the WRC promoter.
Mini had stated that it wanted to win the whole championship in 2013, and spent 2011 doing six WRC rounds as development. As it stands for this year, the WRC Team Mini Portugal - paid for by Mini, run by ProDrive - scored 26 points in the first rally at Monte Carlo and has so far blanked the rest of the season. The relationship between Mini and ProDrive appeared to be an ever-contentious affair, at the end of this season, even the money will dry up along with what support there was.
Because it contested every race in the calendar, though, Mini says it has completed the FIA requirements for homologation of the JCW Countryman WRC; meaning that privateers can continue purchasing the car and run it in the WRC. BMW Motorsport is continuing development and parts supply of the 1.6-liter turbo engine, and a report in Autosport indicates that ProDrive will continue to run Minis in the series next year.

Lego Mini Cooper coming in August [w/video]

Lego isn't just for kids anymore. A while back, the company cleverly realized that adults liked its connecting blocks as much as kids but wanted a more sophisticated project to take on. It offers a whole set of Expert models, including a wickedly cool Volkswagen Bus from a few years ago. Now, it's taking aim at automotive enthusiasts again with the recently announced classic Mini Cooper set due to go on sale on August 1 for $99.99.
This is a seriously cool Lego model. At nine inches long, five inches wide and four inches tall, the car is certainly compact (as a Mini should be), but it contains 1,077 pieces. It's finished in the classic Mini look with a British Racing Green body with white roof, hood stripes and mirror caps. The doors, hood and trunk all open up, and there's even a little, simulated engine. The interior includes features like a turning steering wheel and movable gearshift and handbrake. In the boot, there is a cute picnic set, and even a spare tire hidden under the floor. If you want to show off your handiwork after it's built, the roof is removable to peer inside.
Expect dads around the world to be unwrapping these when the holidays roll around. Scroll down to watch one of Lego's designers detailing its latest set and read the full release about it, below. The gallery shows the Mini off from all of its blocky angles, as well.