Auto blog

2022 Mini Cooper Hardtop and Convertible refresh adds more grille

The current Mini Cooper Hardtop and Convertible models, while still generally fun and stylish, are getting up there in years. The last total redesign came in 2014, with some minor updates to keep it fresh. For 2022, Mini is going with another refresh instead of an all-new model, and it seems to have cribbed notes from BMW's design team. There's no getting around it, the updated Mini models have a big grille. And that wouldn't necessarily be a bad thing, the classic pre-BMW Minis had large grilles, but it's also messy. Every version gets a thick black grille surround that extends to the base of the bumper, and it blends into the black air dam. It makes it look overly big and hard to tell where it begins and the edge of the bumper begins. The body color center section makes it look like the grille frame was just laid on top of a plain bumper, and the various openings look a little like afterthoughts. The base Mini Cooper has the simplest design, which helps things somewhat, while the S and John Cooper Works models have bigger openings and more grille mesh. Grille aside, there are other small styling changes inside and out that are much less controversial. Mini is ditching fog lights mounted low in the bumper for minimalist openings and integrated fog lights in the main headlamp housings. The fender garnishes that Mini calls "side scuttles" have been given a tweak and some thin, long turn indicators. At the back, the rear fog lights and reflectors are gone completely for a cleaner design. A new option is the Multitone Roof that features a gradient with Soul Blue, Pearly Aqua and Jet Black. The interior is similar to the current model, but the analog speedometer has been replaced by the digital cluster introduced on the Mini Cooper SE and John Cooper Works GP. Also, the center air vents are now integrated into the dash panels and the steering wheel and ambient lighting arrangement have been redesigned. Mechanically, the Mini lineup is completely unchanged with the same engine and transmission offerings as before. That does mean that manual transmissions will continue to be available. Mini has added some new standard features to the lineup, though. All models now get an 8.8-inch infotainment screen as standard, and the interface has new graphics. Apple CarPlay and satellite radio are also included, though Android Auto is still unavailable. Lane-departure warning is now standard, and adaptive cruise control now has stop-and-go functionality.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini celebrates racing success with John Cooper Works Countryman ALL4 Dakar Winner 2013

French drivers Stéphane Peterhansel and Jean-Paul Cottret drove a Mini Countryman to a class win at this year's Dakar Rally, and to commemorate their win, Mini has introduced a limited-volume car that will only be sold in France. The Mini John Cooper Works Countryman ALL4 Dakar Winner 2013 might be a mouthful to say, but it's a fitting tribute to Peterhansel's eleventh Dakar win as this Countryman is painted to look like the rally car and only 11 will be sold in the Peterhansel's home country.
Sporting a similar green-over-matte-black paint scheme as the Dakar Countryman, the JCW Countryman ALL4 Dakar Winner 2013 also adds green accents to the full-length top and side stripes, the side marker lights and also contrasting stitching inside the cabin. Adding to the car's rally look, this special edition will also include the racers' number card on the front doors, Dakar decals on the front and rear and Peterhansel's signature on the hood. Grille-mounted rally lights, bright red brake calipers and unique 19-inch wheels with dark-painted inserts finish off the exterior design.