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Mini stretches out with new Hardtop 4 door [w/video] [UPDATE]

UPDATE: Information on US availability, specification and nomenclature added to the updated text below.
Few automakers have managed to spin off as many variants of essentially one vehicle as Mini has. The second generation produced even more versions than the first, and now that the third generation is upon us, the process is starting all over again. The jury may still be out on whether parent company BMW will roll out as many body-styles of this latest Mini as it did with the last, but here's our first indication.
Following the introduction of the new three-door Mini hatchback at the LA Auto Show, the Anglo-Saxon marque has introduced a new five-door model. Or four-door, depending on which Mini office you're speaking to: while this new model - an addition to the lineup and not a direct replacement for anything previously offered - is called the Mini 5 door by the factory, here in the US it's called the Mini Hardtop 4 door. Whatever you call it, though, this new Mini is essentially the same as the three-door model (or two-door model with a tailgate), only with - you guessed it - two extra doors. The new Clubman will be a separate model altogether.

2016 Mini Clubman stretches out, opens wide for Frankfurt crowd [w/video]

On the surface, there are two things you need to know that differentiate the new Mini Clubman from not only its short-wheelbase counterpart, but the brand's two other five-door models. First, its stretched wheelbase really is very long, and second, it still has those nifty barn doors in back. That extra four inches added between the axles is important, because it makes for not only the longest vehicle Mini has ever built – it's actually slightly longer than a four-door Volkswagen Golf – it's easily its roomiest, as well. The backseats are suitable for real human beings. Even with a taller driver in front, seating behind the driver is far from cramped, although we'd hesitate to put three adults in the second row. Compared to the aforementioned VW, there's a total of 34.3 inches of rear legroom, or just 1.3 inches less than the Golf. As for those twin barn doors, they swing open at the kick of a foot (when so optioned), much like the smart tailgates being fitted to so many crossovers. Once open, they grant users access to 17.5 cubic feet of cargo space, complete with a liftable flat floor. Fold the second row down, and there's a total of 47.9 cu ft of cargo space. Check out our entire live gallery of the all-new – and fully undisguised, this time around – direct from the floor of the 2015 Frankfurt Motor Show. RIPE FOR FRESH CONQUESTS: THE NEW MINI CLUBMAN Woodcliff Lake, NJ, June 24, 2015. The new generation of the MINI model family continues to grow. With the new MINI Clubman it now conquers the premium compact segment, too. The new model offers the highest level of everyday practicality, long distance suitability, versatility and ride comfort ever seen in a MINI. With four doors and the characteristic split doors at the rear, five fully-fledged seats and a generously sized, versatile interior, the new MINI Clubman meets all the requirements of the compact class in terms of functionality in its own unconventional way. Individual style, outstanding driving fun and the quality level of a premium automobile make it an exceptional phenomenon that allows additional target groups to get a taste of the distinctive MINI feeling. The matured character of the new MINI Clubman is reflected in dimensions that are significantly larger than the predecessor model, a distinctive body concept, high-quality materials and finish quality and also new features in the areas of drive, suspension comfort, safety, controls and connectivity based on the latest MINI generation.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.