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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

British company announces turn-key EV conversion kit for classic Mini

Swindon Powertrain unveiled a turn-key EV conversion kit that makes electrifying a Mini built between 1959 and 2000 relatively easy. It bridges the gap between the original model and the Cooper SE released earlier in 2020. Available in December 2020, the kit consists of an electric motor mounted on a modified Mini front subframe, and purpose-designed inner CV joint housings designed to work with regular-production half shafts. Swindon notes no modifications are required; installing the kit requires removing the original front subframe, probably selling the stock engine and the transmission in the local classifieds, and bolting the new subframe to the Mini's body. Rated at 107 continuous horsepower, but programmed to offer a peak output of 160 horsepower, the motor spins the front wheels via a single-speed transmission, which seemingly settles the debate over magic wand, direct, and remote gear changes. It offers more power than any four-cylinder fitted to the Mini by the factory. After tightening the subframe bolts, owners need to source additional powertrain components, like the battery pack, the motor controller, the on-board charger, and the DC-DC converter. All of these parts are available directly from Swindon Powertrains, or from a growing list of aftermarket vendors, but they're not included in the kit. Electric technology isn't cheap, and Swindon's kit is no exception. It's priced at GBP8,850 (about $11,500) before taxes and shipping enter the equation, meaning it's more expensive than rebuilding an original four-cylinder engine. Viewed in this light, electrification is better suited to some of the high-zoot custom builds (like the stunning Remastered available from David Brown Automotive) priced in the six digits than to a beater 1980s City model.

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.