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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini Cooper Next 100 Concept | Autoblog Minute

The Mini Vision Next 100 concept. The futuristic vehicle features is autonomous, has a rear engine layout, a de-cluttered interior, and loads of tech that is aimed at providing drivers and riders with a connected user experience. MINI Autoblog Minute Videos Original Video autos bmw group

2023 Mini Countryman PHEV could pack 322 horsepower

After having seen the 2023 Mini Countryman in spy shots late last year, we knew the brand known for diminutive was going to step up a weight class. A report in Autocar says the hatch will grow by an estimated eight inches or so, to about 178 inches — just three short of the Toyota RAV4. The report claims as well that not only will the 2023 Countryman be the longest Mini out there, but the most powerful. Word is BMW plans to apply the same PHEV powertrain as in the 2 Series Active Tourer, which combines a 1.5-liter turbocharged three-cylinder with a 174-horsepower electric motor, producing a combined 322 horsepower and 353 pound-feet of torque. Such potency would put the coming Countryman beyond today's Countryman Cooper S E All4 banging out 221 hp and 284 lb-ft, and 21 ponies past the Countryman John Cooper Works. A battery with 14.2 kWh of usable juice, borrowed from the 230e xDrive, would make a healthy extension to the 18-mile all-electric range provided by the current Mini's 9.6-kWh battery. By increasing the vehicle's dimensions, Mini might be able to retain the 9.5-gallon gas tank in today's Countryman PHEV, despite the larger battery. Five more powertrains are said to complete the lineup, three of which might come here bringing 30 extra ponies over the present choices. The first is a less potent PHEV will be tuned to 241 hp., which might or might not make it Stateside. The next two could replace the engines already offered here. There's a a 1.5-liter turbo three-cylinder with 168-hp, trumping the 134-hp three-cylinder on offer now, and a 2.0-liter turbo four-cylinder with 215 hp, outdoing the 189-hp in today's 2.0-liter. Both of those are aided by a 48-volt mild-hybrid system. Other markets that still enjoy diesel grunt can take advantage of a 2.0-liter oil burner. And the evolved UKL1 architecture shared with the X1 and X2 will produce a battery-electric Mini, which we'd expect to get U.S. papers at some point.  Spy shooters have caught a prototype fitted with a beefy rear hatch spoiler, large rims, and quad pipes, so there will be some kind of performance option. However, we don't know if that prototype was the PHEV, nor whether Mini plans to put the JCW moniker on the most powerful PHEV. With Mini having already announced changes for the U.S. 2023-model-year lineup, it's not clear when the new generation will debut here.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences.