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British company announces turn-key EV conversion kit for classic Mini

Swindon Powertrain unveiled a turn-key EV conversion kit that makes electrifying a Mini built between 1959 and 2000 relatively easy. It bridges the gap between the original model and the Cooper SE released earlier in 2020. Available in December 2020, the kit consists of an electric motor mounted on a modified Mini front subframe, and purpose-designed inner CV joint housings designed to work with regular-production half shafts. Swindon notes no modifications are required; installing the kit requires removing the original front subframe, probably selling the stock engine and the transmission in the local classifieds, and bolting the new subframe to the Mini's body. Rated at 107 continuous horsepower, but programmed to offer a peak output of 160 horsepower, the motor spins the front wheels via a single-speed transmission, which seemingly settles the debate over magic wand, direct, and remote gear changes. It offers more power than any four-cylinder fitted to the Mini by the factory. After tightening the subframe bolts, owners need to source additional powertrain components, like the battery pack, the motor controller, the on-board charger, and the DC-DC converter. All of these parts are available directly from Swindon Powertrains, or from a growing list of aftermarket vendors, but they're not included in the kit. Electric technology isn't cheap, and Swindon's kit is no exception. It's priced at GBP8,850 (about $11,500) before taxes and shipping enter the equation, meaning it's more expensive than rebuilding an original four-cylinder engine. Viewed in this light, electrification is better suited to some of the high-zoot custom builds (like the stunning Remastered available from David Brown Automotive) priced in the six digits than to a beater 1980s City model.

Third-generation Mini Countryman previewed with psychedelic camouflage

Mini has released additional details about the third-generation Countryman due out later in 2023. While the range will include gasoline-, hybrid-, and battery-powered models, the BMW-owned company focused on the electric version and published a basic set of specifications. We've seen pre-production prototypes of the next Countryman before; Mini previewed the model in March 2023. The latest batch of official spy shots gives us a better look at the updated design. Up front, the electric variant of the Countryman stands out from the gasoline-burning model with a big, grille-like piece of trim. We're guessing that it wears several powertrain-specific trim pieces and emblems as well, though these are hidden under camouflage that wouldn't look entirely out of place on a Gaudi-designed building in a picturesque part of Spain. Mini revealed that the new Countryman will stretch about 174.3 inches from bumper to bumper and stand 63.5 inches tall. In comparison, the outgoing model measures 169.8 inches long and 61.3 inches tall. These figures should give the crossover a more spacious interior, and they'll make it the biggest series-produced car that Mini has ever released (the original Mini from 1959 measured merely 120 inches long). Interior photos haven't been published yet, but Mini notes some of the upholstery and trim pieces are made with recycled materials. On the electric side of the range, the Countryman will be available with two powertrains. First, a 191-horsepower single-motor setup that spins the front wheels; this version will be called Countryman E. Second, a dual-motor, all-wheel-drive system rated at 313 horsepower and fitted to the Countryman SE ALL4. Electricity will be stored in a 64.7-kilowatt-hour lithium-ion battery pack, and Mini estimates the model's range will check in at about 280 miles when tested on the WLTP cycle used in Europe. The EPA-estimated figure will be lower, however. More details about the third-generation Mini Countryman will be released in the coming months. It won't remain the brand's only crossover for long: making it bigger clears up space for a second, smaller model tentatively called Aceman and previewed by a concept in July 2022. At the other end of the spectrum, the next-generation Cooper will make its debut in 2024 with significant design changes inside and out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.