2024 Mini Clubman Cooper S All4 on 2040-cars

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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini John Cooper Works previewed in camo keeping gas performance alive

Curious about the next Mini Cooper JCW? Well, here’s a great sneak peek, as Mini just dropped a cache of photos showing it in race guise and wearing a thin layer of camouflage. WeÂ’ve already seen the electric John Cooper Works version of the two-door hardtop Mini, but this is the gas-powered variant. Many of the design elements weÂ’re seeing here like the grille, front lower side vents, rear bumper and more should make their way to the production car, which Mini says will be revealed this fall. The grille might be new, but it looks a whole lot like the front end we saw on the outgoing Mini Cooper JCW. That said, it adopts the new shape and minimalist vibes from the 2025 Mini weÂ’ve seen in the less-sporty variants. The rear end with its taillights are what we expect from the production car, though the rear diffuser shouldnÂ’t be anywhere near that aggressive. The specific car youÂ’re looking at here is covered in red and white camo as an homage to the red and white color schemes used in the 1960s for Minis in motorsports. It also has a “37” logo to commemorate the Mini Cooper SÂ’ victory (a car wearing 37) at the 1964 Rallye Monte Carlo. We still donÂ’t know specs, but since Mini is done with manual transmissions, expect this JCW to feature an automatic paired with an updated version of the 2.0-liter turbocharged four-cylinder engine found in the outgoing model. It should also feature a sportier version of the interior weÂ’ve already seen in the new Cooper. All the details will be made available before the year is out, but for now, enjoy these photos as a preview of whatÂ’s to come.

Mini forgets to bring car to LA, shows Citysurfer concept scooter

See that red thing? It's the Mini Citysurfer Concept. It is not, in case you were wondering, an automobile. Yet despite this apparent shortcoming, Mini has placed it on a plinth at the 2014 Los Angeles Auto Show.
The electric scooter weighs in at 40 pounds, can hit 15 miles per hour, cover 10 to 15 miles and can be folded up and charged in the trunk of a Mini Cooper (or any other vehicle with a 12-volt outlet and a roomy enough cargo area). According to the British marque, these qualities will give the scooter's owner the "spontaneous and convenient mobility even in those sections of an urban area not accessible to motorized vehicles."
It's not terribly difficult to see the appeal, as Mini explains it. With urban congestion becoming an increasingly serious problem - and some cities beginning to ban cars outright - the idea of an easy to charge and easy to stow runabout is extremely attractive. That's doubly true in the case of the Citysurfer, which is rather well equipped, as far as scooters go.