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2020 Mini Cooper SE gets a range estimate for America, and it's not great

After getting output and pricing details on the 2020 Mini Cooper SE electric hatchback over the past few months, we now get the critical range part of the equation, and it's disappointing. Mini only estimates 110 miles on a charge for the SE. That number isn't final, as the EPA hasn't published its official number, but we wouldn't expect it to go up or down by much. This number is also lower than the European estimate of 146 to 168 miles, but we were expecting a lower range for the States, if not quite that low. This means that the Mini Cooper SE will have a significant range disadvantage against similarly-priced competitors such as the Nissan Leaf and Hyundai Ioniq Electric. Both have base prices only a few hundred to a thousand dollars more than the Mini. The Leaf has a range of 150 miles, and the Ioniq's range has been boosted to 170 miles. Both cars are significantly less powerful, though, with the Leaf making 147 horsepower, and the Ioniq making 134 horsepower. The Mini Cooper SE's electric motor sends 181 horsepower and 199 pound-feet of torque to the front wheels. Besides the range estimate, Mini has revealed more details about trim levels and equipment. The base trim is called Signature and starts at $30,750. It includes a 6.5-inch infotainment display with Apple CarPlay, heated seats, LED lights and a new instrument panel screen, instead of an analog dial. In the middle is the Signature Plus at $34,750, and it adds parking sensors, sunroof, power-folding mirrors, extra ambient lighting and an upgraded sound system. Both of these trims are available in five colors including black, white, gray, red and green. The top level is the Iconic, which starts at $37,750 and further adds some interior trim and a larger 8.8-inch infotainment system with navigation. It gets a sixth color option of a dark blue, as well. The Mini Cooper SE will be eligible for the full $7,500 federal EV tax credit, as well as local tax incentives, so that will of course bring the final price down.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

2025 Mini Cooper SE John Cooper Works gets more pizzazz, no more power

The new-generation Mini Cooper SE will come with a John Cooper Works edition, but this time it brings cosmetic changes only. The 2023 Cooper S two-door made 189 horsepower and 206 pound-feet of torque from its 2.0-liter four-cylinder engine, the JCW version made 238 hp and 235 lb-ft from the same engine. This time, the electric powertrain in the JCW trim makes the same 215 hp and 253 pound-feet of torque from a single motor on the front axle as it does in the 2025 Mini Cooper SE, powered by a matching 54.2-kWh battery. The 0-62 mph time takes the same 6.7 seconds, and European regulators give it the same 250-mile range on the WLTP cycle.  It won't be confused for the regular hatchback otherwise. If the red stripes don't give the game away, the chunky diffuser in the front will. Backing up that aero mod, there are Chilli Red side mirror caps and a Chilli Red roof finished with a hatch spoiler, red JCW-logo brake calipers, a gloss black surround for the grille, snazzy two-tone wheels in a design called Lap Spoke, and, naturally, JCW logos sprinkled about. Those with a keen eye for Mini won't need all that, they'll spot the twin horizontal bars for DRLs, signifying JCW's minimalism and raciness.  The cabin's synthetic leather and knitted fabric gets held together with red stitching. On the seats, this is arranged with knitting above, vinyl below. The instrument panel and door cards wear what Mini calls a "knit covering," stylized checkered flags forming a recurring pattern. For even more red, the driver can set the drive mode selector to Go-Kart Mode, calling up an anthracite red lighting scheme for the central OLED display and ambient illumination. Basically the JCW version of a Sport mode, it unleashes sharper throttle response and a "special Go-Kart sound," too.  Pricing isn't out yet, and we don't expect it until we're much closer to the 2025 launch for this market. Related video: