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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Cooper SE Convertible revealed for electric top-down motoring

The electric Mini Cooper SE Convertible is officially a production car! Sadly, that production is exclusively slated for Europe right now, but if we all yell loudly enough, maybe we can get Mini to send some across the ocean. In reality, the chances of the SE Convertible coming here are nearly zero, if not zero. Mini is only making 999 of them as a small series experiment of sorts. Its powertrain and battery pack is the same as the hardtop SE. That means it’s sporting a single front motor with 184 horsepower. The 0-62 mph time for the Convertible is 8.2 seconds, and the electrically operated soft top (with a Union Jack) can be deployed at speeds up to 18 mph. Range is just 125 miles on the optimistic WLTP cycle, which is considerably less than the hardtopÂ’s max of 145 miles. Here in the U.S., the Mini SE is only rated for 114 miles on the EPA testing cycle. If Mini ever brought it here, weÂ’d expect the Convertible to suffer a similarly proportioned range penalty. Mini applies a number of unique exterior appointments to the SE Convertible. For starters, itÂ’s only going to be available in either Enigmatic Black or White Silver. The door handles, side scuttles and light/grille surrounds are then finished in bronze. All of the logos and model lettering gets painted in a glossy black. Plus, the “E” logo is displayed across the front grille with a bronze finish. YouÂ’ll notice “1 of 999” lettering on the side scuttles, and if you open the door to look at the sills, the same “1 of 999” emblem is present again. The steering wheel gets an “E” badge, and the interior is only available in a single spec. Black leather and heated seats come standard, and the glossy black trim does, too. Yellow accents, the same as you get in the Hardtop, all emphasize the electric nature of the car. Production will take place in the Netherlands, and cars will begin shipping in April this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI Electric Pacesetter inside and out

Mini Clubman to get the 'Works,' four-door Hardtop not so much

Performance sub-brands are expanding faster than leftover marshmallow Peeps in a microwave. And Mini's John Cooper Works line is not likely to be an exception. Mini's stand at the New York Auto Show was somewhat low-key, with the debut of the Clubman All4 all-wheel-drive variant on one end and the expected John Cooper Works Convertible on the other. And for the foreseeable future, the Mini lineup will change through redesigns of existing models and the introduction of more derivatives – like a John Cooper Works version of the new Clubman. At least that's what some of Mini's product guys indicated. "The Works is always our top model. John Cooper Works is not just limited to small cars, it's also for compact cars," said Ralph Mahler, Mini's head product manager, in an interview with Autoblog at the New York Auto Show. "Therefore, I wouldn't see anything against bringing the Works to the Clubman. I think it would be a perfect match." Though one was offered in the last generation, a Works model may seem at odds with the new Clubman's mission, as the company has spent considerable effort pitching it as the grown-up Mini, something to rival premium-branded compacts. Yet Mahler sees a possible Works Clubman as the ultimate in the lineup and an exclusive model, especially since he said take rate for the rest of the Works Minis is around 5 percent. Patrick McKenna, Head of Product Planning at Mini USA, said that since the Clubman went on sale early this year, ordering has included mostly highly optioned models, and customers are notably cross-shopping the Audi A3. Loaded up, a Clubman Cooper S All4 pushes past the $45,000 mark. Currently, the most powerful Cooper S produces 189 horsepower from its 2.0-liter turbo four. That's more power than a front-drive A3 1.8T, but less than the A3 2.0T Quattro – and way less than a cheaper Volkswagen Golf GTI. Consider that the engine in the just-released John Cooper Works Convertible produces 30 more horses than the one in the Cooper S and a Works Clubman starts to make more sense. Strangely, the four-door Mini Hardtop, released last year, doesn't appear to be destined for the Works treatment. McKenna said the four-door will continue to offer special appearance packages that offer Works-like touches and offer dealer-installed accessories such as exhausts and horsepower increases.