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Mini is sending some buyers a car-sized puzzle to apologize for delivery delays
Fri, Jun 24 2022The ongoing chip shortage has wreaked havoc on automotive supply chains around the world, causing a diverse selection of side effects including long delivery delays. Mini has found a clever way for some of its customers to pass the time: It's sending them a giant Mini puzzle. Created by advertising agency Pereira O'Dell, the puzzle's full name is the "we're-working-hard-to-get-you-your-car, waiting-is-the-worst, in-the-meantime-happy-puzzling Mini puzzle." It sounds like the company has created several designs, though the only image it published shows a red hatchback with white stripes on a red background. It's huge; the dimensions weren't published, but it looks like it takes up a car-sized spot in a garage. The pieces look relatively big, but completing the puzzle will likely require several days of trial and error. Mini notes that not every buyer who is waiting to take delivery of one of its cars will receive a life-sized puzzle; only "select new customers" will get one. It's sending normal-sized puzzles to some of its other customers, however. There's no word on how recipients are selected. Delays have plagued nearly every carmaker in the past few months, so Mini isn't alone. The company has temporarily stopped building cars equipped with a manual transmission to simplify its range. While it hasn't revealed precisely how long customers need to wait before taking delivery, its consumer website warns that "due to increased customer demand, production availability of model year 2023 Mini models is limited." It adds that the estimated delivery time for custom-built orders varies "depending on trims, packages, options, and location." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Mini moving away from leather as it shifts to recycled interiors
Wed, Feb 3 2021In the midst of a far-reaching transformation, Mini announced that it will gradually phase leather upholstery out of its range in the coming years. It plans to fully adopt recycled fabrics in a bid to make its cars more eco-friendly. "We don't need leather any more in the future, because we don't believe it's sustainable. We're totally convinced that we will have modern and high-value products without leather," affirmed Oliver Heilmer, the firm's design boss, in an interview with British magazine Autocar. He didn't reveal when leather will disappear completely, however. Demand for real hides nonetheless remains relatively high; Autocar pointed out that about 54% of the new cars that Mini sells in the United Kingdom are ordered with leather upholstery, which is generally either sold at an extra cost or made standard on upmarket trim levels that come with a price premium. We've asked the company's American division to provide us with the take rate on our shores, and we'll update this story if we learn more. Mini's shift towards recycled materials is ongoing. As of writing, 100% of the fabric it uses to upholster seats is recycled, according to the same report, and 70% of the material underneath the cloth is, too. Looking ahead, it will make interior trim pieces with recycled materials. Cork was used in the Urbanaut concept, for example. Heilmer's comments add another piece to the next-generation Hardtop puzzle. Tentatively due out in 2023, so possibly as a 2024 model, it will embody the nameplate's biggest evolution since BMW rebooted it in 2000. It will likely still be offered with two or four doors, though the convertible is allegedly living on borrowed time, and both will be smaller than their respective predecessors. It will also showcase a purer approach to design. Heritage will continue to shape the exterior design. Inside, the theme will come "more from a home perspective rather than an automotive one," Heilmer noted, which partially explains why stylists want to incorporate different materials. His team is still debating whether features like the toggle switches need to come back, or if they're outdated. Most can be replaced with a menu in the infotainment system, but tapping a screen is not as satisfying and a lot more anodyne than flipping a switch. Designing a new Mini requires balancing the past and the future. "We're looking to create a timeless design.
Mini officially reveals Frozen Black Countryman and Paceman
Sat, 19 Oct 2013BMW has been offering Frozen editions of its cars for several years now highlighted by matte paint and very limited production, and now Mini is getting in on the game with Frozen Black versions of the Paceman and Countryman. Unlike our report from earlier in the week, these models will not wear the Batman-sounding Black Knight name, but instead, like the BMW models, will be dubbed Frozen Edition. That previous intel also had it that production of the Frozen Edition Minis would be limited to just 60 units. Now official, Mini has not confirmed how many - or few - of these limited edition models it would build.
The Frozen Black paint adds silicates to the lacquer finish creating a "matted impression," which sounds like it should be easier for owners to maintain and wash, although Mini still advises against waxing or polishing. This special paint will be offered on all S, Diesel and John Cooper Works versions of the Paceman and Countryman, though it's not clear as of this writing if any will be offered in the US. Mini's press release for the Frozen Black Paceman and Countryman is posted below.



