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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2021 Mini Countryman Boardwalk Edition price and features detailed

Mini announced a new appearance package for the Countryman called the Boardwalk Edition back in December, and now the company has revealed how much it will cost. With the $850 destination fee, it rings in at $39,215 for the front-wheel-drive version, or $41,215 for the all-wheel-drive. That's not cheap, but it comes with quite a bit. Based on the Cooper S Countryman and painted in a unique Deep Laguna Metallic paint, it comes with a Pin Spoke wheels, external trim, and contrasting roof all in Piano Black. The interior is available with only one upholstery, Cross Punch leather also in black. A touchscreen nav package comes standard on Boardwalks, which includes Apple CarPlay, wireless charging, and real-time traffic. The Boardwalk Edition also includes equipment from the normally $2,000 Premium Package, including LED fog and headlights, power-folding and auto-dimming mirrors, heated front seats and automatic climate control. Additionally, the Boardwalk Edition also receives bespoke door sills, roof and dashboard graphics, as well as unique Boardwalk side scuttles standard.  Compared to a a similarly equipped Signature trim with Premium Package, the Boardwalk Edition's price has a discount of a hair less than $1,000. If you like that package and the Deep Laguna color, then this is the trim for you. The Mini Countryman Boardwalk Edition will hit dealerships in April 2021. There's no word on whether a Park Place Edition will follow. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The 2020 Mini John Cooper Works GP is overwrought and automatic

As we’ve said many, many times before: Nurburgring times are not the measuring stick automakers hold them out to be. They donÂ’t happen under controlled circumstances with independent observers and bone-stock cars, generally. So that makes the new 2020 Mini John Cooper Works GPÂ’s exact time – which BMW officially fudges as “under 8 minutes” and which spy shots peg at 7:56.69 – fairly meaningless. WhatÂ’s not meaningless are the optics. Regardless of whether others cheat, that time isnÂ’t particularly impressive, behind the likes of the Renault Megane R.S. Trophy-R, the Honda Civic Type R, and the Volkswagen GTI Clubsport. LetÂ’s say, hypothetically, that all of those faster ‘Ring runners were Â… ringers. Maybe the Mini isnÂ’t. But strip away this stopwatch discussion and what remains is perhaps even more controversial. The John Cooper Works GP is a busy little thing, be-winged and spackled with GP decals and red accents and unusual overfenders. And itÂ’s an automatic – no manual here. Certainly all this will excite some, but itÂ’s bound to create some controversy for its sheer audaciousness. LetÂ’s start with the styling. Deep, bright red accents abound, looking almost like enamel. The trim is otherwise darkened, even the badging. That large split wing above the rear hatch has a distinct sci-fi vibe, like it was ripped off the concept art for a 2042 fusion-powered race car. Whether it meshes with the loosely-defined retro vibe of the underlying Mini Cooper is up to you. The most striking exterior element is the overfender treatment. TheyÂ’re a combination of a plastic understructure and a chopped carbon fiber material cap with a hexagonal seam motif. In pictures, it looks a bit like fiberboard – probably not the look Mini was going for. The panels stand proud of the fenders, too, especially at the top seam. If weÂ’re being generous, they look quite bold. But it seems that this element will live or die on how it appears in the flesh, so weÂ’ll wait until then to analyze it more. The styling is going to create some polarization, and so too will the mechanical spec and performance numbers. The turbo inline-four makes 301 horsepower – respectable, sure, but not outlandish. The 0-60 time is off the pace compared to the superlative Civic Type R, which clocks a 4.7-second run according to Car and Driver (Honda is mum on 0-60 times, by the way). The GP? 5.0 seconds. Good, but not the best – just like its claimed ‘Ring time.