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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini wins Dakar Rally for fourth year in a row

Motorsport in its various forms tends to be characterized by eras of domination: Red Bull in F1, Audi at Le Mans, Citroen and now Volkswagen in the WRC. That's certainly the case with the Dakar Rally. After years of domination at the hands of the Mitsubishi Pajero, the Volkswagen Touareg won the famous rally raid three years running. But these days, it's all about Mini. The Anglo-Saxon team won the Dakar three years running, locking out the podium last year in positively dominant style. And now it's won again. After some 5,600 miles spanning three countries across South America, the Mini All4 Racing machine piloted by Nasser Al-Attiyah of Qatar, with France's Mathieu Baumel as co-pilot, has taken the top step on the podium in Buenos Aires. The duo won five out of 13 legs to claim the race, marking the first win for Baumel and the second for Al-Attiyah, who won with VW in 2011. It would have been a podium lockout again for Mini had it not been for Giniel de Villiers and Dirk von Zitzewitz, who placed their Toyota Hilux in second, with additional Minis finishing in third, fourth and fifth. The troubled Peugeot 2008 DKR driven by Stephane Peterhansel ultimately finished in 11th place. American driver Robby Gordon finished first in his class, but 19th overall. Things were even more predictable in the other categories. The Kamaz team from Russia won the Truck category for the third consecutive year (and the twelfth since 2000). Spanish rider Marco Coma won the Motorcycle category on his KTM 450 Rally – his second consecutive win and fifth win overall. And Poland's Rafal Sonik won in the Quad class, which has been taken on a Yamaha ATV every year since the rally moved to South America and the category was instituted.

David Brown's newest Mini Remastered is a tribute to James Bond's Lotus Esprit

England-based David Brown Automotive introduced a one-off version of its restomodded Mini Remastered built as a tribute to the Lotus Esprit Turbo driven by James Bond. It's a unique, unabashedly British creation that shares very few parts with the city car it started life as, and nothing but looks with the sports car that inspired it. Think of David Brown Automotive as the Singer of the classic Mini world. Its cars aren't cheap, especially when customers commission a one-of-a-kind build, but collectors get what they pay for. Its latest project resembles the Esprit Turbo that starred in the 1981 movie For Your Eyes Only thanks to a orange paint job with copper stripes above the rocker panels and gold-painted 13-inch alloy wheels shaped like the BBS units worn by the Lotus. The front end receives Cibie driving lights, while black paint on the wheel arches and the roof completes the look. The retro-flavored Hollywood inspiration is only skin-deep. Inside, the Mini gained white leather upholstery, walnut inserts on the dashboard, plus a 7.0-inch touchscreen compatible with Android Auto and Apple CarPlay. Thicker carpet, more sound-proofing material and a push-button ignition integrated into a redesigned center console also appear on the build sheet. The extra equipment inevitably adds a little bit of weight. The average Mini Remastered tips the scale at approximately 1,630 pounds, which represents a 200-pound increase over a stock 1275 GT model, but it's nonetheless about 700 pounds lighter than a fourth-generation Mazda MX-5 Miata. Don't pay much attention to the turbo stickers on both sides; they were added to create an additional visual link between the Mini and the Esprit that inspired it. Lifting the tiny hood reveals a 1,330cc evolution of the Mini's naturally-aspirated four-cylinder tuned to 83 horsepower. It spins the front wheels via a five-speed manual transmission. It's bigger than the engine that powered the standard Mini, whose displacement never exceeded 1,275cc, and it receives a generous 20-horsepower bump that accentuates the go kart-like feeling. David Brown Automotive published a photo of television personality Simon Cowell behind the wheel of the Lotus-inspired Mini, which seemingly confirms he's the lucky enthusiast who commissioned it.