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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

The 2018 Mini John Cooper Works Countryman ALL4 is a hot crossover

With the introduction of the 2018 Mini John Cooper Works Countryman ALL4, Mini has both rounded out its JCW line-up, and created one of the fastest little crossovers out there. The model follows the recently released JCW Clubman, and like that car, the JCW Countryman has a turbocharged 2.0-liter four-cylinder producing 228 horsepower and 258 lb-ft of torque. That puts it solidly ahead of the next sportiest crossover, the 215-horsepower Juke Nismo RS, though it falls short of the monstrous Mercedes-AMG GLA45's 375 horsepower. The JCW Countryman's power is sent to all four wheels through either a standard 6-speed manual or optional 8-speed automatic transmission. Although the automatic has launch control, Mini claims both the manual and automatic JCW Countrymans will reach 60 mph in 6.2 seconds on the way to a top speed of 145 mph. Comparing acceleration times, the Countryman comes up a tenth behind the JCW Cooper, and two tenths behind the JCW Clubman. On top of the extra power, the JCW Countryman gets improvements in the steering and stopping departments. We don't have much detail about the suspension at this point, but it says it has been changed for better handling. The brakes are upgraded to Brembo units, with the front calipers featuring four pistons. You'll be able to spot a JCW Countryman thanks to a few exterior and interior tweaks, too. JCW badges adorn each side of the car, the front bumper eschews fog lights for larger air inlets, and the grille gets a red surround. Mini also offers its Rebel Green paint as well as a Chili Red roof and mirrors, both options that are only available on JCW vehicles. The interior receives JCW sport seats, steering wheel, and shifters, too. The high-performance Countryman will make its public debut at the Shanghai Motor Show and should reach US dealers this April. Mini has not revealed pricing yet, but will likely present it closer to the on-sale date. Related Video:

Mini Cooper E Classic adds a less expensive trim, at least in Europe

One forgets how many variations there are on the Mini Cooper until Mini rolls out a new generation and they all come quickly. With this fifth-generation Cooper forking into an EV lineup, and Mini introducing ICE and EV ranges separately, every other month it's, "Oh look, another one!" This time it's details on a new trim of the Cooper E that Mini debuted in Munich last September. We also have photos of the Euro-spec version now, which were missing from the debut. Called Classic, it's the entry-level version of the battery-electric two-door hardtop hatchback that, in the UK, comes below the Exclusive and Sport trims. Our trim step for the previous-gen electric Cooper is Classic, Signature, and Iconic. A commenter chided us on a previous post for waiting until the end to mention U.S. availability, so let's get this out of the way now: We don't know if the Cooper E is coming to America. We know we'll get the SE, same as before. We'd support the decision to bring the E here; with the right color combo and wheels, here's your Alec Issigonis special — on the outside, at least — for maybe a couple grand less than the Cooper SE. However, based on the European configurators, we don't see much point.      Every Cooper E gets a 40.7-kWh battery powering an e-motor on the front axle making 181 horsepower and 214 pound-feet of torque, able to go an estimated 190 WLTP miles on a charge. That's 34 horses and 29 pound-feet down on the SE, which isn't so bad. Driving distance is the attention-getter, the E losing 60 miles of estimated range from the SE's 250 WLTP miles.        We all know "Classic" means pared spec, but the Classic is so close to the trim above that it's hard to tell what's been changed beyond the standard wheel and a few options. In the UK, saving GBP2,200 ($2,769 U.S.) to get the Classic instead of the Exclusive trim above means getting a 16-inch standard wheel and a cloth interior trimmed in synthetic leather. The Exclusive starts with a 17-inch wheel and offers two 18-inchers, the Classic is a 16- or 17-inch wheel only. And the Exclusive interior fits mainly synthetic leather seats with cloth uppers. Either cabin comes in a choice of two colors, either black or gray, the Classic with a perforated houndstooth pattern on the seats. On the other hand, the Sunny Side Yellow paint on the hero car above is only available on the Classic. The list of standard features between the two is identical.