2009 Mini Cooper Clubman Coupe S on 2040-cars

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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

These vehicles are least likely to be recalled over their lifetimes

Recalls can be a real pain, especially if the vehicle has to be left with the dealer for extended repairs or parts delays. However, some models see far fewer recalls over their lifetimes than others, and as iSeeCars’ new study shows, some might almost never be recalled. iSeeCars analyzed data from the National Highway Traffic Safety Administration to create a model that predicts the likelihood of a recall over a 30-year vehicle lifespan. So, while the numbers are based on current recall data, they should be viewed as rough estimates rather than set-in-stone numbers. Still, the results are interesting, and they show that commonly held views on vehicle reliability and lifetime maintenance costs donÂ’t tell the whole picture. The 10 least-recalled vehicles: 10. Lexus IS 300: 0.7 recalls over a 30-year period 9. Mercedes-Benz GLC: 0.7 recalls 8. Mercedes-Benz GLA: 0.6 recalls 7. Hyundai Elantra GT: 0.6 6. Nissan 370Z: 0.5 5. Lexus RX 450h: 0.5 4. Mercedes-Benz CLA: 0.5 3. Lincoln MKZ Hybrid: 0.5 2. Lexus NX 300h: 0.3 1. Mini Convertible: 0.2 Seeing the Lexus name on the least-recalled list isnÂ’t surprising, but it might be a shock to see Mercedes and Mini so high on the list. In between several Japanese brands, five other Benzes, two Ford Fusion variants, and the Chevy Trailblazer ranked on the full list of 33 least-recalled vehicles. For every “best” list, there has to be a “worst” list, and in this case, iSeeCars found 25 models that take recalls to a whole new level. The Tesla Model Y is projected to rack up 62.4 recalls over its lifetime, followed by the Porsche Panamera at 61.8 and the Tesla Model 3 at 56.8. Luckily, many Tesla recalls are handled with an over-the-air update instead of a trip to the dealer, but the numbers are concerning. Plus, iSeeCars pointed out that Teslas buck the normal recall trends. Most new models tend to see fewer recalls over time, but some of the American EV makerÂ’s vehicles see consistent recall activity and even increases in the number of actions. Government/Legal Recalls MINI Ownership Safety

The 2017 Porsche 911 RSR goes mid-engine, purists be damned

Porsche unveiled its World Endurance Championship and IMSA WeatherTech Championship competitor with the 2017 911 RSR. And this 911 is different from the rest, as the 4.0-liter flat-six engine powering this beast is in front of the rear axle, not behind it. That's right, this 24 Hours of Le Mans competitor ditches the iconic rear-engine layout. Porsche isn't talking specifics on how exactly things are arranged back there. The engine is new, now based on the 991 911's block instead of the previous Mezger motor that's been used for years. The transmission design is new as well – it would have to be to accommodate the new location relative to the engine. The racecar has been engineered to meet the LM-GTE class, where it will go up against other mid-engine cars like the Ford GT and Ferrari 488 GTE. Moving the engine to the middle has given Porsche the ability to fit the 911 RSR with massive bits of aero, like the humongous rear diffuser that looks like it would be more at home on a machine of war. The only thing that can compete with the diffuser for size is the top-mounted rear wing, which shares a similar design to the one found on the 919 Hybrid. Going back to the engine, the direct-injected boxer motor, depending on the size of the restrictor, generates as much as 510 horsepower and sends all of its fury to the rear wheels. The engine is paired to a six-speed sequential gearbox, which drivers can employ through paddles on the steering wheel. The new engine doesn't have a lot of weight to push around as the 911 RSR, as required by regulations, weighs 2,740 pounds. Speaking of weight, the engine layout isn't the only change for the 911 RSR. For 2017, the car ditches its steel body for one that's made out of carbon fiber. The body attaches to the chassis via quick-release fasteners, making the vehicle easier to service as exterior elements can be removed with minimal effort. The racecar also gets a radar-based collision system – aptly named the "Collision Avoid System" – which is meant to limit the 911 RSR's encounters with faster LMP prototypes. Only time will tell if the new layout and aerodynamic components help the 911 RSR beat its competition. But there will be plenty of opportunities to see the racecar in action as Porsche plans to run the 911 RSR in 19 races during the 2017 season, the first of which will take place at the IMSA opener on January 28th at Daytona, where the racecar will make its track day debut.