2008 Mini Cooper S Clubman Hatchback 3-door 1.6l on 2040-cars

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Mini 'Takes the States' is ready to rally again this summer

The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again. Officially called “Mini Takes the States,” the rally in mid-July is scheduled to embark from Albuquerque, N.M., and finish eight days later in Seattle. Visiting five states and nine cities, several hundred drivers and their passengers are expected to join the caravan for part or all of the journey. MTTS, as it's become known as to Mini fans, first rolled out in 2006, with Mini USA using it as a way to celebrate the introduction of the first, hardcore GP edition of its high-performance John Cooper Works model. It has since become a biennial event, with each rally taking a different route around the U.S. It's not competitive. The idea is to connect Mini owners and let them share their enthusiasm about the brand and their experiences with it. Mini plans festivities along the route and usually a “Rally Finale” on the final evening. As far as expenses — hotels, most meals — participants are on their own, although breakfasts and some evening events with food are provided by Mini. The idea is to create positive publicity and “good feelings” for the brand, and to sell more Minis. Since Minis are, at the end of the day, automobiles, service may be required along the MTTS route. Technicians are on hand to perform repairs like engine computer diagnostics, light bulb replacements, tire changes, and other non-major work. Participants will initially head north from New Mexico through Colorado and Utah to Salt Lake City. Continuing through Big Sky country, MTTS 2024 will stop in Bozeman and Missoula, Mont., then head west to Spokane, Wash. From there, drivers will cruise southwest through the scenic mountains and valleys of Yakima, Wash., winding up in Seattle. “WeÂ’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states,” said Mike Peyton, vice president and "chief motorer" for Mini of the Americas, in a press release.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini Electric Pacesetter will lead Formula E, hints at future JCW cars

Just a few days ago, Mini teased a wild electric hatchback with pace car-style lights. And just as we expected, it's the new safety car for Formula E. It's called the Mini Electric Pacesetter inspired by JCW, which is a mighty long name for such a little car. It looks like a blast, and although it's not exactly a production car or the direct forebear of a car that will be offered, it does hint that there will be high-performance electric Minis. Don't just take it from us, take it from the man in charge of Mini, Bernd Korber: "But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: Electrification and John Cooper Works are a good fit." Mini made some major modifications to the Pacesetter to get it ready to lead race cars. It weighs 287 pounds less than the Mini Cooper SE that it's based on, giving it a total weight of 2,712 pounds. Much of that weight loss comes from the gutted interior, which now has a welded-in roll cage, race seats and six-point harnesses. While not particularly related to weight saving, the seats also have a neat 3D-printed material for the cushions that can be made in different colors and densities. The electric motor and battery are unchanged at 181 horsepower and 199 pound-feet of torque, but the weight loss means that it hits 62 mph in 6.7 seconds, an improvement of 0.6 over the road car. Handling and braking are upgraded with racing coilovers that have adjustments for compression, rebound, camber and ride height, as well as four-piston brake calipers. Mini John Cooper Works GP forged four-spoke wheels are fitted with 245-mm Michelin Pilot Sport tires. The wider track from the wheels necessitated the unique 3D-printed carbon fiber fender flares. The rear wing, which is similar but not identical to the GP unit, is also made of 3D-printed carbon fiber material. Splitters, side skirts and a large rear diffuser round out the aerodynamic tweaks. The car will make its racing debut at the Formula E event in Rome on April 10. And we hope we won't have to wait too long for an electric John Cooper Works model to reach the public. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.