2008 Mini Cooper Clubman 2dr Cpe S on 2040-cars

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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Clubman Concept throws open all six of its doors for Geneva

Coming in just over 10 inches longer and 6.5 inches wider than the 2013 Mini Clubman, the new Mini Clubman Concept that you see above is set to debut at the Geneva Motor Show next week. Let's get the maximum mini jokes out of the way right off the bat... Done? Okay, moving along.
Adrian van Hooydonk, Head of BMW Group Design, says that this Clubman Concept "shows how the Mini Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive." And that extra interior space will be accessible through four real doors, eschewing the single-sided barn door approach of the current Clubman. Well, mostly - there's still the side-by-side barn door philosophy at the back instead of a more traditional upward-opening hatch. In fact, spy shots and early rumors pegged this more conventionally doored Mini as a new model selling under a new name, possibly Traveller. However, it appears that Mini will stick with the brand equity it has established with Clubman instead.
As you can see in the small image gallery above, the Clubman Concept is instantly recognizable as a Mini, though a somewhat more refined overall package than past efforts. The front headlamps still have a bit of a surprised look to them, but we think this concept's overall fascia, and its unique bright finishes, might be more successful than the latest Cooper's. At the rear, there are a set of rather large taillights dominating the view, and we note that the prevalence of air intakes and scoops at parent BMW have moved on down to the Mini line. We'll have to reserve final judgment until we see the Clubman Concept in person.

Mini will launch two additional crossovers to expand its footprint

Mini will maximize its global potential by releasing two crossovers during the 2020s, according to a recent report. The first will bolster the firm's electrification efforts, while the second will be positioned at the top of its range. The BMW-owned company's vast heritage makes expanding its presence in the crossover segment a tricky proposition, but executives believe they've blazed a way forward. The Countryman's first high-riding sibling will be an electric model developed jointly by Mini and China-based Great Wall Motors and built in the latter's home country. BMW announced the joint venture in late 2019, though it didn't specify which vehicle(s) it would build. Autocar learned the model, which could resurrect the Paceman nameplate, will be about as big as the current-generation X1, meaning it will slot slightly above the Countryman (pictured) in terms of size. It will arrive as a four-door soft-roader built on a platform developed through the joint venture, and it will benefit from a new generation of batteries manufactured without cobalt, an element mined in often-difficult conditions. Mini will dig even deeper into its past to name the second crossover it's working on. Executives favor the Traveller nameplate, which was introduced in 1960 on a Morris-badged version of the Austin Mini Countryman wagon. The model will inevitably become the poster child of the company's ongoing un-Minization process, but it should play a significant role in turning around its fortunes in key markets like the United States and China.  "The Countryman is a small SUV. In the United States and China, there are certain needs. We will look at a compact SUV in the next generation. There are lots of benefits with a car like that for urban use. For me, it's a good match," said Bernd Korber, the company's boss, in an interview with the magazine. Upsizing Mini's image will require borrowing the CLAR architecture currently found under BMW's X3, X4, X5, X6, and X7, though don't expect a jumbo-sized people-hauler masquerading as a city car. "We can stretch the interpretation of Mini always being the smallest, but I can't imagine being bigger in a segment. We need to fulfill a requirement on size," Korber stressed. It sounds like, size-wise, the Traveller may fall between the X1 and the X3. BMW's CLAR platform will make the Traveller the first Mini equipped with a longitudinally-mounted engine, and its first rear-wheel drive production car.