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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Next-generation Mini Clubman could morph into a crossover

Mini knows selling station wagons in a market dominated by crossovers and SUVs is easier said than done. Since it can't beat them, it's considering joining them by making the next-generation Clubman more crossover-like than the current model, which proudly embodies its station wagon heritage. Oliver Heilmer, the BMW-owned firm's chief designer, broke the news to British magazine Autocar. The publication pointed out the current-generation Clubman (pictured) is about as long and as wide as the Countryman, and the two models occupy the same price bracket, but it's outsold by its taller sibling. Making it an SUV would certainly give sales a significant boost, but where would this strategy leave the Countryman? Launching a smaller soft-roader is off the table, so one nameplate would grow in size. The Clubman might take the Countryman's spot in the range, allowing it to move up. Nothing is set in stone yet, though putting the Clubman on stilts would better align it with the tastes of motorists in America, one of the brand's key markets. While Mini's sole wagon looks ready for a growth spurt, Heilmer stressed the retro-styled Hardtop — one of the brand's pillars — will remain true to its tiny roots when it enters its fourth generation in the coming years. Keeping the hatchback relatively small while carving out an acceptable amount of interior space and making it compliant with safety regulations around the globe is a huge challenge for Mini's vehicle development team. And, contrary to some industry rumors, going electric doesn't instantly solve the problem. "It's not necessarily the internal combustion engine that needs the space. Even with an EV, which has a smaller motor, you still need a crash box. Crash performance is the bigger issue," the designer explained. He's hopeful his team will solve this problem in 2020, but he warned keeping costs in check is another priority. Clearly, designing a city-friendly car is more difficult than it used to be. New technology might come to the rescue. Energy-absorbing foam could notably take the brunt of an impact, and allow designers to reduce the Hardtop's overhang. Other models would likely receive it, too, but Heilmer's team is primarily concerned about keeping the Hardtop's footprint in check. The rest of the range can — and, probably, will — continue to grow in the coming years. All told, the Hardtop will remain the foundation the rest of Mini's range is built on.

2023 Mini John Cooper Works 1 to 6 Edition priced at $46,295

In May, Mini showed the Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 to 6 name. Copying the formula for the Clubman Final Edition, the 1 to 6 is almost only special badges, colors and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. For that, Mini has added a nominal premium of $2,500. However, product planners have made the John Cooper Works in Iconic trim the canvas for this art, so the base price starts at $43,795 before any additional treats. This brings the price before options to $46,295.  The good news after that is that there aren't many other options to add. The Iconic trim throws heaps of equipment at the car, the special edition layout locks in colors and fabrics. The hatchback comes in Midnight Black body paint ornamented with a black roof. Piano Black accents are found on the grille surround, side scuttles and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the tailgate in black. Red, white and silver 1 to 6 badges appear on the side scuttles and C-pillars. The black and gray interior shows off an anthracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats and, of course, the stick shift with special stitching. "One of 999" appears in places like the sunroof, steering wheel and instrument panel. If Mini will allow add-ons, the configurator on the retail site shows the only tweaks left are convenience features like adaptive cruise control for $500 and utilities like roof rails for $250. The 999 examples for global buyers are being served up on a first-come-first-serve basis. Preorders are open now, a $500 deposit holds a place in line. Deposits are expected to start in Q3 this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 28 Women Stuff Into a Mini, Set Guinness World Record! | Autoblog