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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Mini boss contradicts reports on production Superleggera, says Minor unlikely

Mini has added to our green-beer-induced hangover with some disappointing news. The Mini Superleggera Vision Concept is not quite as confirmed as we had been led to believe. And making matters worse, the same high-ranking source that put the kibosh on confirmation of the stylish two-seater said he "doesn't see" a mini Mini. Mini boss Peter Schwarzenbauer contradicted yesterday's report in an interview with Automotive News, although he certainly doesn't oppose the idea of the Superleggera Vision. "I cannot confirm that it has been approved yet," Schwarzenbauer told AN, adding that it'd be a "great addition to the Mini range" and that he's "still pushing" for it to arrive in dealerships. That's good news for fans of yesterday's report. Schwarzenbauer is less of a fan of a small, entry-level mini Mini, based on the Rocketman Concept. "I don't see a smaller car than the current one," the exec said. It's long been rumored that Mini was readying a smaller, budget model that was more in line with the original Austin and Morris Minis, rather than the premium sub-compact model that BMW has been selling for the past 13 years. The company has even, allegedly, been in cahoots with Toyota to develop the new compact model. We reported as recently as January that the Anglo-Teutonic outfit and its Japanese partners would develop an entirely new platform for the Minor, although that certainly doesn't seem to be the case now. How do you feel about this? Does Mini need to get back to its roots with the affordable, Rocketman-based Minor, or should it keep on doing what it's doing? What about the Superleggera Vision Concept? Should Mini add it as a successor to the short-lived Roadster? Have your say in Comments. Related Video:

Mini Aceman debuts at Beijing Auto Show as a little, all-electric crossover

This here is the totally new Mini Aceman, and it’s an all-electric, Mini crossover. Splitting the size difference between the properly mini Mini Cooper and large Mini Countryman, it fills the space previously occupied by the now-discontinued Clubman, but does so without a gasoline-powered option (or cute barn doors in the rear). Before we get ahead of ourselves, though, MiniÂ’s made clear that the Aceman is not yet confirmed for U.S. sales, and the global debut itself just took place at the Beijing Auto Show. So, as of now, this little EV is definitely destined for international markets, but weÂ’ll need to wait and see if Mini sees fit to bring it here.  Two versions will hit the market initially, the Aceman E and the Aceman SE. The base E is fitted with a single electric motor good for 184 horsepower and 214 pound-feet of torque, enough for a 0-62 mph time of 7.9 seconds. It also gets a 42.5-kilowatt-hour battery pack that Mini says gives it a 192-mile range on the optimistic WLTP test cycle – fast charging peaks at 75 kW in this model. Meanwhile, the Aceman SE gets a more potent electric motor good for 218 horsepower and 243 pound-feet of torque, reducing its 0-62 mph time to 7.1 seconds. The SE also gets a larger 54.2 kWh battery pack, increasing range to 252 miles on the WLTP cycle – it charges better than the E, too, peaking at 95 kW. Do note that both versions would cover much less ground on the EPA test, which is a more realistic barometer for real-world driving than the WLTP test. Coming in about 14 inches shorter and three inches narrower than the big Countryman, the Aceman is bound to be a more fun-to-drive and cheaper EV. We donÂ’t know much about its underpinnings now, but Mini says its suspension, steering, powertrain and braking systems are all tuned with fun driving in mind. Its outward appearance isnÂ’t a replica of, but closely follows the design direction proposed by the Aceman Concept back in 2022. Many elements weÂ’ve seen in the new Cooper and Countryman apply here, too, such as the customizable light patterns, flat surfacing and general minimalism to the styling. Wheel options between 17-19 inches will be available, and four different trims with varying styles will be, too. One of those four will be a JCW trim, but itÂ’s not meant to be a performance model, instead sticking to sporty appearance add-ons like a Chili Red roof and hood stripes alongside high-gloss black accents all around the exterior.