1980 Mini Cooper 1000 on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2022 Mini Cooper Hardtop and Convertible refresh adds more grille

The current Mini Cooper Hardtop and Convertible models, while still generally fun and stylish, are getting up there in years. The last total redesign came in 2014, with some minor updates to keep it fresh. For 2022, Mini is going with another refresh instead of an all-new model, and it seems to have cribbed notes from BMW's design team. There's no getting around it, the updated Mini models have a big grille. And that wouldn't necessarily be a bad thing, the classic pre-BMW Minis had large grilles, but it's also messy. Every version gets a thick black grille surround that extends to the base of the bumper, and it blends into the black air dam. It makes it look overly big and hard to tell where it begins and the edge of the bumper begins. The body color center section makes it look like the grille frame was just laid on top of a plain bumper, and the various openings look a little like afterthoughts. The base Mini Cooper has the simplest design, which helps things somewhat, while the S and John Cooper Works models have bigger openings and more grille mesh. Grille aside, there are other small styling changes inside and out that are much less controversial. Mini is ditching fog lights mounted low in the bumper for minimalist openings and integrated fog lights in the main headlamp housings. The fender garnishes that Mini calls "side scuttles" have been given a tweak and some thin, long turn indicators. At the back, the rear fog lights and reflectors are gone completely for a cleaner design. A new option is the Multitone Roof that features a gradient with Soul Blue, Pearly Aqua and Jet Black. The interior is similar to the current model, but the analog speedometer has been replaced by the digital cluster introduced on the Mini Cooper SE and John Cooper Works GP. Also, the center air vents are now integrated into the dash panels and the steering wheel and ambient lighting arrangement have been redesigned. Mechanically, the Mini lineup is completely unchanged with the same engine and transmission offerings as before. That does mean that manual transmissions will continue to be available. Mini has added some new standard features to the lineup, though. All models now get an 8.8-inch infotainment screen as standard, and the interface has new graphics. Apple CarPlay and satellite radio are also included, though Android Auto is still unavailable. Lane-departure warning is now standard, and adaptive cruise control now has stop-and-go functionality.

Mini brings back the six-speed manual for certain 2023 trims

Mini has good news and some steep price increases for the 2023 model year, the cars available to buyers once production switches to the coming year in November. The good news for enthusiasts is the return of the manual transmission to more trims after a pause in deliveries caused by supply shortages. The six-speed manual becomes a standalone option on two-door Minis with hardtops, meaning the Cooper, Cooper S, and John Cooper Works variants. The bad news for enthusiasts who wanted to pair that gearbox with a base Mini Cooper Classic is that the Classic is gone. As other automakers are doing, Mini culled the entry-level trim for the new year, automatically raising the price of entry by a non-miniature amount. Product planners played a bunch of presto-change-o with standard features, packages and standalone options for various trims. For instance, the hardtop two-door Cooper, Cooper S and JCW in Signature guise get power folding mirrors and auto dimming rearview mirrors. The Cooper S and JCW in Iconic trim pick up Mini's Parking Assistant. On the other hand, the Cooper SE in Iconic trim loses the alarm system and active cruise control, while certain trims of the Countryman Cooper S and Cooper S All 4 drop the alarm system and dynamic damper control. If you're interested in a Mini, look closely at the small print about the feature set. The Resolute, Untold and Untamed special editions in Iconic 2.0 fettle expand their options menus. The Resolute adds Enigmatic Black Metallic as a primary body color with a Pepper White roof, or a Nanuq White body and roof. The carbon black Mini Yours Lounge Leather can be optioned for $750. The Untold expands availability from just the John Cooper Works Clubman to the Cooper S and Cooper S All4. Its exterior hues will now include Midnight Black Metallic with black spats. As for the Untamed, its paint palette adds Nanuq White, partnered with the standard black contrasting roof and mirrors, and graphics in Matte Bluestone. For all Mini Hardtops, Pepper White, White Silver and Moonwalk Grey body colors will retire at the end of October. Replacing them are Nanuq White, and Melting Silver III that becomes available throughout the range. Pricing goes way up for base versions now that the Classic is gone, with four-figure jumps on every trim compared to pricing Mini released in February of this year.