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Mini's Oxford factory builds its 10 millionth car

Mini has a lot to celebrate in 2019. The original, pocket-sized city car that spawned the entire brand made its debut 60 years ago, and its historic factory in Oxford, England, made its 10 millionth vehicle in August. The zesty hatchback is already on its way to meet its biggest fans. Fittingly, the milestone car is a limited-edition 60 Years-badged model. It's based on the two-door Cooper S, so its 2.0-liter four-cylinder engine is turbocharged to 192 horsepower, and it receives several edition-specific touches like brown leather upholstery with green accents, an array of special decals and logos, plus 17-inch alloy wheels designed for the model. The 10 millionth Oxford-built car isn't destined for a life spent in a museum or in a private collection. At least not yet. It's already hit the road as part of a 61-car convoy making the 84-mile trip from the Oxford factory to Bristol to attend the International Mini Meet taking place August 11. The first Mini built, a white Morris Mini-Minor, is at the head of the pack. It's followed by an example made during every year of the model's unusually long production run. And what a run it was. There were 5.3 million examples of the original Mini made between 1959 and 2000, but not all of them were manufactured in Oxford, and none were sold under the Mini brand. Parent company BMW created Mini as we know it in late 2000 when it launched the first-generation Cooper (the car now known as the Hardtop). Its numerous predecessors were given more than a dozen names including Austin Seven, Austin Mini, Innocenti Mini, Morris 850, Riley Elf, and Rover Mini.

Next-gen Mini interior ditching familiar center speedo

A Reddit user has posted images of the 2015 F56 Mini Cooper, one each of the exterior and interior. As has been the case since the launch of the new Mini in 2001, the overall exterior shape underneath camouflage screams Mini, but insiders are still calling the coming F56 model "the most aggressively different new Mini yet." Inside, though, the two-door that defined premium hatchbacks has, according to its most devoted buyers, gone mainstream.
The giant ring atop the center console is there, but there's no longer a speedometer inside of it. Instead, in an integration that brings to mind words like "shoehorned," Mini designers have placed radio and telephone controls inside the bezel. According to the Mini experts at MotoringFile, the picture above is the base trim and one of four possible treatments - in the upper trims a larger screen for navigation takes up most of the space. The bezel itself is marked with mood lighting that supposedly "swirls around" when you start the car with the red toggle switch.
The speedo rests atop the steering column with a tachometer placed to its left. The BMW wheel pictured is just for the prototype - you can expect a familiar three-spoke Mini wheel when the car is revealed, and latest rumor is that the event will take place at this year's Frankfurt Motor Show.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.