1974 Austin Mini Sallon White on 2040-cars

Auto blog

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2013 Mini Cooper S Paceman All4

In just over a decade, Mini has expanded its modern range from the singular Hardtop model (launched in 2002) to a full range of little runabouts. The latest of these is the Paceman, and while European Editor Matt Davis gave us the full scoop on this model late last year, we recently spent time with the all-wheel-drive model just outside of Ponce, Puerto Rico.
It's weird, this Paceman. It slots in between the Hardtop and the Countryman (on which its based) in terms of size and functionality, and Mini says that it will appeal to a more style-conscious shopper. Key competitors range anywhere from the Nissan Juke on the low end to the Land Rover Range Rover Evoque on the high end.
After spending lots of time with the Countryman, we're convinced that maxi can still be Mini. And the same is true with this Paceman, too.

Third-generation Mini Countryman looks all grown up in official spy shots

Mini's Countryman crossover is about to receive a significant makeover. While the third-generation model won't make its debut until later in 2023, the BMW-owned company published a set of official "spy" shots to preview the model and released details about where it will be built. Although the original Mini released in 1959 is an emblem of the British car industry, BMW is responsible for successfully transforming the model line into a full-fledged brand, and the third-generation Countryman will roll off the assembly line with a "made in Germany" label. It will be built alongside the 1 Series, the 2 Series Gran Coupe, and the 2 Series Active Tourer in Leipzig, Germany, so it will be the first German-built Mini (the current-generation Countryman is made in Holland). It will also stand out as the first Mini built under the same roof as BMWs. The crossover remains fully camouflaged, but it looks bigger and more rugged than the outgoing model; it notably sits higher and has a less tapered roof line. While the psychedelic black and yellow wrap hides most of the finer design details, we can tell that the Countryman loses the clamshell hood, but keeps the thick headlight bezels that have characterized the nameplate since its 21st-century reboot in 2010. The exterior door handles are now mounted flush with the door skins, and the big sensor in the grille hints at a wide selection of driving aids. Mini hasn't released technical specifications, but it clarified that gasoline- and battery-powered versions of the next Countryman will be available. An unverified report claims that the lineup will also include a gasoline-electric plug-in hybrid drivetrain rated at about 322 horsepower. Front-wheel-drive will come standard, and all-wheel-drive will be either optional or standard on more expensive powertrains. BMW will begin building the next Mini Countryman in late 2023, and we expect to hear more about the model in the coming months.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.