1971 Mark Iii Mini Cooper "s" on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t

Mini delivers Paddy Hopkirk Edition car to the rally legend himself

Mini has given rally racing legend Patrick "Paddy" Hopkirk one of the first special edition Cooper S models inspired by his thrilling victory at the 1964 Rally Monte Carlo. The Paddy Hopkirk Limited Edition has a production run of just 100 units in the U.K., with "a few hundred" more coming to the U.S. Fifty-six years ago, the original Morris Mini Cooper S achieved the unthinkable with Hopkirk and navigator Henry Liddon behind the wheel of a Mk I. It won the Rally Monte Carlo overall. The race snaked through the French Alps and ended with laps around the Monaco Grand Prix circuit, but the Mini's nimbleness and tiny size and proved to be advantages in the snowy and narrow mountain roads. It was a tremendous feat against more powerful competitors from Mercedes-Benz, Saab, Volvo, Citroen and Ford's V8 Falcon. Hopkirk calls it a "David and Goliath" victory, especially with the money other automakers were spending on the event. "We were beaten by the big American cars down the straights, but we would beat them on the twisty bits!" he reminisced upon taking delivery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Paddy Hopkirk Limited Edition sees no performance upgrades, keeping the turbocharged, 2.0-liter four-cylinder capable of 189 horsepower and 207 pound-feet of torque. Both six-speed manuals and a 7-speed automatic are offered, but the thing that sets it apart are the Chili Red and white roof colorway with the number 37 on the doors, a tribute to the winning rally car's livery. An offset white hood stripe with the code "33 EJB" in it hearkens back to Hopkirk's car's registration number. "I’m so flattered to have a Mini named in my honor." Hopkirk said upon receiving the car. "Motorsport is long behind me now and for my win at the Monte Carlo Rally to be remembered in this way is a great thrill and honor." 2021 Mini Hardtop Cooper S View 15 Photos Related Video: