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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Icon and Stealth EV are building an electric Derelict Mercury

Icon, a company known for its high-quality restomod vehicles, is building another Derelict, this one a 1949 Mercury coupe. While the fact Icon is building another one of its sleeper hot rods with patina isn't the most shocking, what's under the hood is. The company has teamed up with Stealth EV to turn this latest Derelict into an electric car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car was shown in the above Twitter post with video. The exterior is just what you'd expect from an Icon Derelict. It's solid but with a weathered finish. And even as the guy from Stealth EV approaches the car, it looks like it has a V8 under the hood. But as he explains, there's actually the two motor controllers and half of a Tesla battery pack under there. It's just that they've all been given some classy looking metal casings and mounted to look like a V8. Apparently the motors themselves are in the transmission tunnel. The Stealth EV rep says it uses a pair of AM Racing motors. Depending on which motor controllers the companies are using, those motors could produce as much as 700 horsepower. Power will go to the rear wheels and no transmission will be used, making it direct drive. It will have a limited-slip differential, and the whole car sits on an Art Morrison chassis with independent suspension. This actually isn't the first electric Icon, nor the first developed with Stealth EV. Before this, the companies created a totally awesome electric Volkswagen Thing. That little truck made much less power at 180 horses, but it was also a way smaller and lighter vehicle. Related Video:

The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.