Mercury Monterey on 2040-cars

Auto blog

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.

Junkyard Gem: 1991 Mercury Capri XR2

Just a year after the Mazda MX-5 Miata first went on sale in the United States, Ford's Mercury Division began selling a similarly-priced two-seat convertible here. This was the 1991-1994 Mercury Capri, and I've found an example of the hot-rod turbocharged version in a northeastern Colorado car graveyard. The Capri name has an illustrious history within the Ford Empire. First used on a Lincoln in 1952, it went on to serve as the name for a hardtop version of the early-1960s Ford Consul in the UK, then as the designation for a low-end trim level on the 1966-1967 Mercury Comet. Starting in the 1969 model year in Europe (1970 in North America), Ford began selling the best-known Capri of all: a sporty coupe based on the Cortina, sold through Mercury dealers in the United States but never badged as a Mercury here. Sales of that Capri halted here after 1978 (they continued through 1986 in Europe), but the Mercury Division then moved the name over to its version of the 1979-1986 Ford Mustang. After that, Ford Australia took the Capri name for a new Mazda 323-based sports car beginning in 1989. Then Dearborn decided that an Americanized version of the Australian Capri would be a success on this side of the Pacific, and left-hand-drive Capris began showing up in American Mercury showrooms in late 1990. Today's Junkyard Gem is one of those first-model-year cars, and it's the very rare turbocharged XR2 version. While this car was intended to be a competitor for the Miata, it's really that car's Mazda cousin. Both cars got their power from 1.6-liter versions of Mazda's versatile B engine, though the Capri had the same front-wheel-drive setup as its 323/Protege (and Escort/Tracer) platform siblings. At the same time, Ford was selling Kia-built Mazdas with Festiva (and, a bit later, Aspire) badging, alongside Mazda MX-6s with Probe badges. Just to make things interesting, American Mazda dealers were selling Ford Explorers as Mazda Navajos, while Rangers with Mazda badges followed starting in 1994. The 1990s were Mazda-riffic times at Ford! This car wasn't the first Australian-designed, Mazda-based Ford product sold in the United States. That honor belongs to the 1988-1989 Mercury Tracer, which was based on the same Mazda 323 platform as the Capri and built in Mexico. Later on, the Tracer remained a member of the 323 chassis family but was a nearly identical twin to its Ford Escort sibling.