1954 Mercury Monterey on 2040-cars

Auto blog

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Junkyard Gem: 1970 Mercury Cougar

The plot of the Mercury Cougar story took a lot of strange twists and turns during its 35 or so years, from ponycar to immense luxobarge to family sedan to station wagon to Integra competitor. Examples of the first Cougar generation are nearly extinct in American wrecking yards, so I was excited to spot this one in Denver. Lest you shed any tears over this car going to the crusher, know that it was suffering from the ravenous teeth of the Rust Monster long before it got here. The 1967-1970 Cougar was based on the Mustang platform of the same era, and so it was a sleeker and quicker cat than its successors. Still, the longer wheelbase, extra equipment and all the cool-looking bodywork added some heft; the 1970 Mustang hardtop with V8 scaled in at 2,923 pounds, while the 1970 Cougar weighed 3,307 pounds. The current Ford Focus would fit just between those two weights. There was also a mid-cycle refresh in that era, with the '67-'68 and '69-'70 having different exterior styling and interiors. The '69 and '70 had different front end styling as well, with the latter re-adopting the vertical grille slats featured on the earlier model years. The '69 has horizontal slats. The drivetrain and just about everything else of value has been shorn from this car, perhaps before it arrived in this yard. In 1970, a bewildering assortment of V8 engines was available in the Cougar, including a Boss 302, two completely different 351s, and a 335-horse Cobra Jet 428. The base engine was a 351 Windsor making 250 gross horsepower. Since car rooftops mostly don't rust, why would someone cut out this one? Sheet metal needed for patching a leaky shed roof, perhaps? This 2005-2006 Denver Nuggets window sticker indicates that the car was on the street (probably) as recently as 11 years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's savage. It's cool. It's primitive. It's sleek. It's wild. It's elegant. Password for action in the 70s! Featured Gallery Junked 1970 Mercury Cougar View 18 Photos Auto News Mercury

Junkyard Gem: 1992 Mercury Grand Marquis LS

We've all been seeing the instantly familiar Ford Crown Victoria P71 Police Interceptor on North American roads for what seems like forever, though in fact the very first of the aerodynamic Crown Vics didn't appear until a mere 31 years ago. Yes, after more than a decade of boxy LTD Crown Victorias, Dearborn took the late-1970s-vintage Panther platform and added a brand-new, Taurus-influenced smooth body and modern overhead-cam V8 engine, giving us the 1992 Ford Crown Victoria. The rule was, since 1939, that (nearly) every Ford model needed a corresponding Mercury, and so the Mercury Division applied different grille and taillights and the rejuvenated Grand Marquis was born. Here's one of the first of those cars to be built, now residing in a Denver-area self-service boneyard. The Marquis name goes respectably far back, to the late 1960s and a Mercurized version of the Ford LTD hardtop. The Grand Marquis began life as the name for an interior trim package on the 1974 Marquis Brougham (also LTD-based), eventually becoming a model in its own right for the 1979 model year. Today's Junkyard Gem came off the Ontario assembly line in March 1991, making one of the very first examples built. For 1992 (and through 2011), the Grand Marquis was a Crown Victoria with slightly enhanced bragging rights. This one has the top-grade LS trim, with an MSRP of $20,644 (that's about $44,370 in inflation-adjusted 2022 dollars). The corresponding Ford-badged model (built on the same assembly line by the same workers) would have been the Crown Victoria LX, which actually cost a bit more: $20,987 ($44,910 now). The very cheapest civilian 1992 Crown Vic cost just $19,563 ($42,045 today). There weren't any powertrain differences between the Crown Victoria and Grand Marquis in 1992. The only engine available was this Modular 4.6 SOHC V8, rated at either 190 (single exhaust) or 210 (dual exhaust) horsepower. The transmission was a four-speed automatic with overdrive. How many miles are on this one? Can't say! Based on the worn-out interior, I'm going to guess 221,719 miles passed beneath this car's wheels during its 32-plus years on the road. I've seen some very high-mile Police Interceptors, of course, including one with 412,013 miles, but Ford didn't go to six-digit odometers in the Grand Marquis until a bit deeper into the 1990s. Thanks to flawed speech-to-text applications on smartphones, the Grand Marquis is known as the "Grandma Keith" to many of us today.