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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Translogic drives wood-burning Mercury Beaver XR-7

You read the title right, we're talking about the Mercury Beaver XR-7. No, Mercury never officially built a car called the beaver. This is the brainchild of upstate New Yorker Chip Beam, who owns and operates Beaver Energy, LLC. It runs on gases created by wood pellets fermented in a 2,400-degree furnace and fed to a supercharged Ford 4.6-liter V8.
By all accounts, it gets down the road just fine, and has pretty close to full power. The best part is, you can grow the fuel yourself and avoid patronizing big oil, if that's your thing. The only drawback that we can see to the Mercury Beaver XR-7 is the PVC pipe jungle occupying the space that would be the trunk under normal circumstances.
Still, if you're willing to smell like a mountain man and look like a bad Back to the Future knockoff, this ride is right up your alley. Click past the jump to see Translogic's take on this modified Merc.

This Mercury Cyclone is an American Muscle Car in Norway

The picturesque Norwegian countryside certainly doesn't seem like the natural stomping grounds for a 1969 Mercury Cyclone, but owner Alexander Brevik makes the odd combo look like an ideal match. Even with the beautiful surroundings, Brevik sees no need to enjoy the scenery; he'd much rather just be driving this vintage muscle car. Take a ride with him in the latest clip from Petrolicious. Like many of us, Brevik's automotive obsession started at childhood, and today he has amassed a multitude of projects to wrench on. While he loves working on all of these cars, we all need a break sometimes, and that's what the Cyclone is for. Even when the rest of his collection isn't running, this orange beauty is always ready to go. Brevik may not pay much attention to the landscape, but Petrolicious makes the muscle car look fantastic in the Norwegian woods nonetheless. With its rumbling V8 engine and three-speed manual, this Cyclone turns out to be a perfect cruising companion in the Land of the Midnight Sun. And if you just can't get enough of classic muscle cars and the people who love them, check out our video coverage of the 2015 Woodward Dream Cruise in Detroit down below. Related Video: