1969 Mercury Cougar Elinimator on 2040-cars

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The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat

Ringbrothers shows off Coyote-powered 1968 Mercury Cougar

We'll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse. Sadly, there was no in-pwerson SEMA show in 2020, so we missed out on gems like this one. SEMA or no SEMA, the aftermarket carries on, and co-owners Jim and Mike Ring of Ringbrothers (get it?) saw no reason to let their time and effort go to waste.  When they're not building wild customs (see: 1,100-horsepower 1972 AMC Javelin AMX) or more subtle showcases (such as this Cougar or their 1971 K5 Chevy Blazer build from 2018), the folks at Ringbrothers crank out factory reproduction parts, whether for old-fashioned restoration or modification purposes. While '60s muscle cars are recurring build subjects for the two, the Cougar was the first of its kind they tackled.  Keeping it in the family, Ringbrothers sourced a Ford 5.0-liter "Coyote" V8 and a 10-Speed Automatic (lifted from an F-150 Raptor, incidentally) for the build. They didn't stop with the driveline, of course. The suspension was overhauled with a little help from DSE and a set of HRE Series C1 C103 Forged 3-Piece wheels were thrown over upgraded brakes.  "We put our heart into each car we build, and this Cougar is no exception," Jim said. "The finished product is mild and classy, yet any enthusiast instantly knows it's not stock. I imagine this is what Mercury designers would have come up with if they were building the Cougar today." "While we couldn't bring the car to the SEMA Show, we hope it can be shown to the public soon," Mike said. "We had never done a Cougar before, so this was a fun build. I love working with new shapes and coming up with new ideas." There's plenty to appreciate about this Cougar apart from the mechanicals, too. The finish is Augusta Green Metallic (courtesy of BASF), which was a factory color in 1968. You may know it by another name: Highland Green. There are a few custom exterior touches, but they're quite subtle and styled to be period-correct. The interior was also restored and updated, and it's where you'll find the only thing we're not fond of: that big, fat truck shifter. Gearbox choices notwithstanding, it's a bit of an eyesore. But considering how gorgeous the rest is, we'll give it a pass.  Related Video:

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.