2006 Mercedes-benz Cls-class Amg 55 on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2016 Mercedes-Benz GLC live from Germany

The introduction of the Mercedes-Benz GLC at Hugo Boss headquarters outside of Stuttgart was another step in the evolution of brand cohesion at the Three-Pointed Star. The twin philosophies reshaping the company's products are "Sensual Purity," the brand's design language, and "Modern Luxury," the umbrella term for its wood-and-technology approach to interior splendor and driver assistance systems. That meant the GLK, already a contrarian in the segment thanks to its "interesting" look and cozy cabin, was an outcast in Mercedes' own SUV lineup. The GLC fixes that, for those of you who thought it needed fixing. Gone are the sharp creases and angles inspired by the G-Class, replaced by a the curves dictated by brand purity. To this writer, it looks like a smaller version of the new GLE. Which makes this corporate exercise another in a line of good-looking-yet-less-distinctive successes. Less confrontational outside, the GLC is downright inviting inside. The cabin that impressed us in the C-Class is equally impressive here, particularly when optioned with the Designo leather and open-pore wood. The rear quarters feel roomier than the additional 1.3 inches in legroom would make you think, and it's the same with the three extra feet of cargo space – there's a lot of room behind the rear seats. One thing to note: the hybrid (which we won't get initially) loses a fraction of that extra room with a slightly higher load floor over the batteries. Although it makes less visual impression outside, the G-Class hasn't been forgotten here. The godfather of the lineup is the reason for stressing the GLC's off-road capability. We don't really believe the GLC will need to pass any off-road exams – at least, not on purpose – but that's not the point. By including such capability, Mercedes establishes a concrete connection with its war-tested and thoroughly badass SUV halo, a connection that none of its competitors can make save for Land Rover. On that subject, due to different regulations, the US-market GLC will have slightly different bumpers; instead of the 31-degree approach angle and 25-degree departure angle other markets get, our model will allow a maximum of 28 degrees front and back. Those numbers put in the same off-road playground as the Range Rover Evoque.

Mercedes AMG and Cigarette Racing debut 2,220-HP electric motor boat

Take the Mercedes-Benz SLS AMG E-Cell, stretch it and take off the wheels then make it float and you've basically got the just-unveiled Cigarette AMG Electric Drive Concept. Powered by an all-electric powertrain that offers 2,200 horsepower and 2,213 pound-feet of torque (and uses "numerous components" taken from the not-quite-as-yellow SLS AMG Coupé Electric Drive), the sleek concept is being called the "world's most powerful electric drive powerboat." What that means is a top speed of over 100 miles per hour from four 60-kWh lithium-ion batteries and two banks of six liquid-cooled, permanent-magnet synchronous electric motors. And the 240 kWh of total energy should provide plenty of juice out on the water.
Launched (but not literally) at the Miami International Boat Show today, the Cigarette AMG Electric Drive Concept is the result of a partnership between Mercedes-AMG and Cigarette Racing. The boat is 38 feet long (much longer than the 15-foot SLS) and is plastered with AMG branding on the sides and top of the bow above the matte chrome yellow paint (officially called AMG Electricbeam mango). Two 220-kW chargers can refill the batteries, dockside, in about seven hours.
The idea of a powerful electric boat is nothing new (Henrik Fisker talked about a plug-in hybrid watercraft late last year), but this is the first time we've seen Mercedes put its EV technology on the water. Anyone who's afraid of driving an EV in the rain should take note. Check out the complete press release below.