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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Nissan Z Proto, next-gen Hyundai Tucson and a hi-po mystery Bronco | Autoblog Podcast #645

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. In the news this week, Ford has teased some sort of high-performance Bronco, Nissan unveiled the Z Proto, Hyundai revealed the next-gen Tucson and GMC teased the Hummer EV's "Crab Mode." Our editors break that all down for you, and share some insights and opinions before they turn to the cars in their own driveways. This week, they've been spending time with the 2020 Mercedes-AMG G 63, as well as the 2020 BMW Alpina B7. Autoblog Podcast #645 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ford's beefed-up Bronco prototype stars in new teaser photo Nissan Z Proto previews the retro, rear-drive, turbo, manual future of the Z All the Nissan Z cars that got us to the Z Proto 2022 Hyundai Tucson debuts with striking styling inside and out GMC Hummer teases crab mode, reveal set for Oct. 20 Cars we're driving: 2020 Mercedes-AMG G 63 2020 BMW Alpina B7 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Mercedes-Benz GLE gets official before NY Show

Hot off the debut of the GLE-Class Coupe just a few months ago at the Detroit Auto Show, Mercedes-Benz is now all set to unveil that SUV's more utilitarian sibling. The new GLE-Class will offers buyers a model that's a little more traditional looking, while still bringing heaps of available power and luxury to the table. The new GLE-Class replaces the ML-Class in Mercedes' newly renamed lineup. At the front, there's a new nose with a clear family resemblance to the Coupe. It sports big openings all over, and standard models wear an attractive two-bar grille or a just a single crosspiece for AMG trims. Once your eye moves past the A-pillar, the design becomes more of an evolution of the current ML. The prominent C-pillar and wraparound rear glass are still present, while the creases running down the profile appear a little sharper and more pronounced. As you might expect, the interior for the GLE-Class is practically identical to its Coupe counterpart. That means drivers get a thick, multi-function steering wheel to hang on to, and there's a large infotainment display poking up above the dashboard in the center. A center-console-mounted dial controller is found below. When it comes time for buyers to pick their GLE-Class, they're going to have a long list of powertrains to choose from. Lowest in terms of horsepower is the GLE300d 4MATIC with a 2.1-liter, four-cylinder diesel making 201 hp and 369 pound-feet of torque. Next, there is the gasoline-fueled GLE350 with a 3.5-liter V6 making 302 hp and 273 lb-ft, and it's also available with 4Matic. The GLE400 4Matic uses a twin-turbo 3.0-liter V6 to make 329 hp and 354 lb-ft of twist, and the GLE550e 4Matic adds a plug-in hybrid to that mill to bring total output to 436 hp and 479 lb-ft. Finally, for those that really want some power underfoot, the Mercedes-AMG GLE63 and GLE63 S boast twin-turbo 5.5-liter V8s putting down 550 hp and 577 hp, respectively. The standard models all use versions of the 7G-tronic gearbox, and AMG models get the Speedshift MCT seven-speed. We look forward to getting a good look at the GLE-Class at its grand unveiling at the New York Auto Show on April 1. The posh SUVs start arriving at dealers a few months later in August. Buyers wanting the GLE550e 4Matic have to wait just a little longer until it comes along in mid-September. View 19 Photos View 11 Photos World Premiere for the Mercedes-Benz GLE and Mercedes-AMG GLE63 Efficiency meets performance Stuttgart.