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Autoblog Minute: New car customer satisfaction down according to latest ACSI report

Customers have spoken and automobile satisfaction is down in 2015. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Customers have spoken and automobile satisfaction is down in 2015. I'm Chris McGraw and this is your Autoblog Minute. The American Customer Satisfaction Index or ACSI released its updated numbers and according to the survey, new car buyer satisfaction is down for the third straight year. According to an ACSI press release, customer satisfaction with new automobiles has fallen 3.7 percent, to 79 on its 100-point scale. The ACSI report is based on over 4,100 customer surveys collected in the second quarter of 2015 Sitting at the top of the industry in customer satisfaction is Toyota's Lexus brand with a score of 84. Which was good enough to dethrone Mercedes-Benz, which fell 3% to a score of 83. Of the Big Three, Ford was the only domestic automaker to maintain overall customer satisfaction with its score of 81. General Motors slipped 3% to 79 and Fiat Chrysler had a 5% drop, registering a score of 75 out the possible 100. What's driving this trend of customer dissatisfaction? ASCI points to the rise in recalls and car prices. Where do you land on customer satisfaction spectrum? Sound off in the comments with your thoughts on the current state of car ownership and brand quality. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chrysler Fiat Ford GM Lexus Mercedes-Benz Car Buying Ownership Autoblog Minute Videos Original Video

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Daimler opens the door on Car2go Black with B-Class carsharing

Mercedes-Benz parent Daimler has finally decided to go to its proverbial mothership to further expand its Car2go carsharing service in Europe. The German automaker has long used its itty-bitty Smart Fortwo vehicles for the program, but now it's kicking off a pilot program called Car2go Black that will share Mercedes-Benz B-Class models in Berlin and Hamburg. Daimler will deploy 100 B-Class diesels in each German city. The company says the cars will be parked at so-called "black" parking spots and won't have to be returned to the same spot when the user is done. Daimler, who says the reservation platform is geared for smartphone use, is planning to expand the program to other European cities with existing Car2go service starting this spring. That's important, since once the system is up an running, you will be able to drive a Car2go Black vehicle from one town in the network to another and not need to bring it back. Car2go first started operations in Ulm, Germany, and made its North American debut in Austin, TX, in 2009. The service now has more than 600,000 members worldwide with access to about 10,000 Fortwos in 25 cities throughout Europe and North America. Car2go chief marketing officer J. Paul DeLong said last month that Car2go is the world's largest global carsharing company. You can check out Daimler's Car2go Black press release below. car2go black: Carsharing with the three-pointed star STUTTGART, Germany, Feb. 4, 2014 /PRNewswire/ -- Daimler Mobility Services offers carsharing with Mercedes-Benz vehicles for the first time Pilot Phase with 200 B-Class vehicles starts in mid- February in Hamburg and Berlin One-way trips and open-ended trips available, within and even between different cities Smartphone-based rental procedure makes usage both easy and flexible Daimler Mobility Services will soon be offering carsharing with the three-pointed star. Under the "car2go black" brand, Daimler Mobility Services GmbH will pilot a fully automated carsharing system with Mercedes-Benz vehicles. The pilot phase will begin in mid-February in Hamburg and Berlin. In the initial pilot phase, select car2go members in those locations can use a network of 200 black B-Class models on short notice. The vehicles can be rented at dedicated reserved parking stations, and do not have to be returned to the same dedicated parking station that the vehicle rental originated from.