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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2015 MV Agusta F4 RC superbike debuts with AMG livery

MV Agusta, the Italian motorcycle maker with 37 Constructors Championship trophies earned in Grand Prix racing, returned to the World Superbike Championship for the 2014 season. With one annual campaign under its belt, it has released the customer version of its racing superbike, the F4 RR. The street-legal version will come in two power levels depending on the exhaust: either 205.5 horsepower with the standard exhaust, or 212 hp with the 4-2-1-2 Termignoni race exhaust. At 386 pounds dry, the RC is about 33 pounds lighter than the World Superbike entrant, but it's still heavier than the competition from Aprilia, BMW, and Ducati. It is, though, a little more powerful than all of them in its full-fat guise. Compared to the RR, MV Agusta made changes to the RC that include a new cylinder head, crankshaft, and camshaft, larger fuel injectors and lighter pistons, a lithium-ion battery, and magnesium casings. Titanium connecting bolts affix a carbon fiber fairing done up in the AMG livery of the World Superbike ride. If you want one, act quickly and come strong: only 250 will be produced, at $46,000 a pop. If you're not that keen, there's a high-res gallery above. Featured Gallery 2015 MV Agusta F4 RC View 26 Photos News Source: Asphalt and Rubber Mercedes-Benz Motorcycle Luxury Special and Limited Editions Performance world superbike mv agusta f4

2020 Land Rover Defender, a pair of super wagons and watch talk | Autoblog Podcast #655

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off discussing what they've been driving this week. Greg has been spending time in the 2020 Land Rover Defender 110, and Zac has been driving a pair of super wagons in the 2021 Audi RS 6 Avant and 2021 Mercedes-AMG E 63 S Wagon. Greg follows that up with an interview of Blake Buettner, the managing editor at Worn & Wound, in the final segment. Autoblog Podcast #655 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2021 Land Rover Defender 2021 Audi RS 6 Avant 2021 Mercedes-AMG E 63 S Wagon Watch interview with Worn & Wound managing editor Blake Buettner Feedback Email – Podcast@Autoblog.com Review the show on iTunes