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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes pickup could have Nissan DNA

Daimler and the Renault-Nissan Alliance are already close partners. Now it seems that the upcoming Mercedes-Benz midsize pickup might have a little Nissan DNA in it, too. Or maybe not, depending on how you interpret comments by Renault-Nissan CEO Carlos Ghosn. "I don't want anybody to think that because they announced a pickup truck, they have to make it with us. Not at all," Ghosn said at the New York Auto Show, according to Automotive News. "They are completely free to do it by themselves, to do it with somebody else, etc., and also, or to do it with us." The Mercedes Vans division is responsible for the truck's development, and the pickup is aimed at the popular global midsize segment against vehicles like the Ford Ranger and Toyota Hilux. There's no mention of any plans for the model in North America. Instead, Mercedes wants to focus on Latin America, South Africa, Australia and Europe for a launch slated before 2020. Ghosn was quite clear there was no decision either way as of yet. "Is this something that can eventually be on the table? I told you, everything is on the table between us," he said, according to Automotive News. If the two companies do decide to collaborate on a midsize truck, the timing would seem perfect. Nissan completed development of its NP300 Navara in 2014, and the automaker has been at work at least evaluating powertrains for the next Frontier possibly for 2019. Related Video:

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche