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Mercedes-Benz expands GLC production to Valmet in Finland

Mercedes assembles the GLC (alongside several other model lines) at its plant in Bremen, Germany, just like its predecessor. But starting in 2017, it will also begin outsourcing additional production of the compact crossover to Valmet in Uusikaupunki, Finland. The move is earmarked to give the German automaker additional capacity, especially as it rolls out a right-hand-drive version for markets like the UK, Australia, and Japan. The new GLC was introduced this year as the successor to the GLK and crossover counterpart to the C-Class. It slots into Benz's realigned SUV lineup above the smaller GLA and below the larger GLE and GLS models. A four-door coupe variant is also expected to follow. Like the GLK before it, the GLC is assembled in Bremen, where Mercedes also builds the C-Class, the two-door versions of the E-Class, and the SL and SLK roadsters. This isn't the first crossover whose production Mercedes has outsourced, nor is it the first time it has contracted Valment for automotive assembly. Though only offered in China at this point, the R-Class is built by AM General in South Bend, Indiana. And the G-Class is assembled by Magna Steyr in Graz, Austria. Aside from past clients like Porsche and Fisker, Valmet has also produced the A-Class for Mercedes since 2013, and will continue to do so, albeit at a reduced output in order to focus on the new crossover.Related Video:   Manufacturing contract for Valmet Automotive: Mercedes-Benz Expands Production Capacities for the GLC Stuttgart, Germany, Nov 26, 2015 - From 2017, the new GLC will also roll off the line in Uusikaupunki, Finland. - The Bremen plant continues to be the main production plant. - Markus Schafer, Member of the the Divisional Board Mercedes-Benz Cars, Produktion and Supply Chain Management: "Working with contract manufacturers is an important factor in our global production strategy at Mercedes-Benz Cars." Mercedes-Benz is continuing its growth strategy and expands production capacities for the new GLC. The main production facility continues to be the Mercedes-Benz plant in Bremen, Germany, where the GLC has been produced since July. The Finnish contract manufacturer Valmet Automotive will produce additional volumes of the new mid-range SUV from 2017, at its plant in Uusikaupunki.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2015 Mercedes-AMG G65 Review

A German friend who lives in Munich told me she might have to retrieve her car from Innsbruck, Austria while I was in Germany to visit her. I said I'd be happy to chauffeur her to the Tyrol in a Mercedes-AMG G65. She responded to the offer with this question: "You mean – in the G65 Rap Train?" I had no idea what it meant, but the name stuck. Her reasoning was that I would be taken for an American rapper, because what other black American would be cruising south, East, and west Germany for ten days in a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. Mercedes created the G65 by installing its 604 horsepower, 6.0-liter, twin-turbo V12 in the G-Class engine bay, and laying oodles of quilted leather inside the cabin. Introduced to markets outside the US in 2012, it sat above the twin-turbo, V8-powered G63 that remained the top-of-the-line here. After years of denial, US buyers will finally get their chance to buy the G65 in November for $217,900. It's a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. A grandiose, body-on-frame SUV with a price as momentous as its horsepower might appear silly, but Mercedes can point to plenty of good reasons to bring it here now. In the abstract there's customer demand, AMG boss Tobias Moers having said, "There are AMG fans for whom our V12 biturbo engine is the measure of all things." Concrete justification is in the sales numbers: in May 2010 the G-Class sold 99 units in the US on its way to 919 units for the year. In May 2015 US buyers took home 302 G-Classes, and only five months into this year the brand has sold 1,448 of its ultimate off-roader. The G63 outsold the less expensive G550 in the US in both 2013 and 2014. In 2013 the G63 was the best-selling AMG product in the US, and the G lineup posted its best-ever sales year globally during what was its 35th year on the market. Competitive reasons are likewise substantial. The Bentley Bentayga, Range Rover Sport SVR, Lamborghini Urus, and a Rolls-Royce "that can cross any terrain" will soon join the retail celebration of six-figure SUVs. By getting the G65 here first, Mercedes gets the head start. The burble dripping from the quad pipes is quieter on G65 than the G63. In spite of its price, the Rap Train isn't ostentatious – the sample I was given to drive wearing a beautiful coat of muted satin gray. Because Mercedes is going for a more elegant look for the top of the line G-Wagen, the US-market G65 comes without bull bars.