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Mercedes Vision Tokyo Concept is a minivan for millennials [w/video]

Mercedes-Benz believes that the next generation of drivers would much rather interact digitally with their machines than actually be behind the wheel. To satiate the desires of these tech-obsessed passengers, the company reimagines the minivan as a rolling, autonomous lounge called the Vision Tokyo Concept. The silver lozenge debuts at the 2015 Tokyo Motor Show. With its rounded edges, plentiful glass, and satiny Alubeam paint, the Vision Tokyo looks like a minivan from the high-tech future out of a William Gibson story. Up front, the windshield wraps all the way around, and the side glass is screen-printed in silver for privacy. The massive grille is illuminated and can even show the sound pattern of the music playing inside. Meanwhile at the rear, red LED lights surround the oval window. While the exterior is fairly minimalist, the Vision Tokyo puts its biggest emphasis on pampering the five passengers inside. They enter through a massive gullwing door in the concept's side, and rather than traditional rows of seats, there's a wraparound couch. Once comfortable, occupants can use LED screens on the walls, and in a truly sci-fi touch there's a holographic entertainment system in the center. Should someone actually need to drive, a seat can also deploy from the couch, and a steering wheel slides into position. Riding in this metallic chariot at least isn't too bad for the environment. The powertrain combines a hydrogen fuel cell and batteries capable of inductive charging. In total, the combo would offer a claimed range of 609 miles – 118 miles purely on electricity and 491 miles from the H2. That kind of driving distance should keep the digital party inside rocking for quite a wild night. Check out the high-res image gallery above and the video below. And for more, stay tuned for our live coverage from the Tokyo Motor Show. Mobile club lounge for young, urban trendsetters Mercedes-Benz Vision Tokyo: Connected Lounge Stuttgart/Tokyo. The Vision Tokyo is the latest trailblazing spatial experience to come from Mercedes-Benz: its monolithic structure, futuristic design idiom and unique lounge ambience in the interior define it as luxurious, young and progressive – thus making it a fitting tribute to the sophisticated megacity and trendsetting metropolis that is Tokyo.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2017 Mercedes-AMG C63 S Coupe First Drive

Remember 2008? The government said companies could make food from cloned animals. Derrick Rose became a Bull, Michael Phelps killed it at the Beijing Olympics, the Giants killed gamblers everywhere by beating the Patriots in the Super Bowl. The money that banks had been dousing in lighter fluid for years finally caught fire courtesy of Lehman Brothers. General Motors admitted it got torched for a $38.7-billion loss in 2007. Oil hit $147 a barrel. Tata introduced the Nano. And Mercedes-Benz gave us the W204 C63 AMG, a sedan we didn't know we'd been waiting for until we drove it. It was hammer in front and hell in back, that naturally aspirated 6.2-liter V8 with 451 horsepower and 443 pound-feet of torque swearing in Beelzebub's childhood tongue through four oval pipes jutting from a heart of black diffuser darkness. It was everything AMG had always been, howling mad in a straight line. And everything AMG hadn't been, sharp and fast through a turn. AMG booked a lot of goodwill for that endeavor, a substantial success that bred huge expectations. Not only would we not be surprised by the 2017 AMG C63 S, we would expect it to be outstanding. And it is. But not in the way we expected. What we love about the W205 C-Class sedan is the same thing that gives us pause about the AMG C63 S: they both grew up. The coupe shares only the doors, roof, and decklid with the sedan. The C63 Coupe shares only the doors, roof, and decklid with the standard production car. The hood is 60 millimeters longer, and there's a front splitter ready to make nasty crunching noises around town. The trunk gets a trim blade of a spoiler, strengthening the design connection to the S-Class Coupe. Blistered wheels broaden the C63 S Coupe by 2.5 inches in front and 2.6 inches millimeters in back, putting needed muscle on that otherwise svelte rear end and visually bolting the car to the road. Track is wider, too, and standard 19-inchers fill the wheel wells. It's a beautiful machine, and when draped in one of the 80 bazillion shades of matte silver AMG is known for, it's devastating. Our subjective take is that it's swapped personas with the BMW M4. Now it's the C63 S that channels muscular grace, while the M4 takes Bluto as its spirit animal. What's left to be said about Mercedes interiors, other than to give way for the heckling about the COMAND touchscreen placement? This interior does it like all the rest, with the exception of a small steering wheel with an absurdly fat rim.