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Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes updates G-Class including new 4.0-liter twin-turbo V8 [UPDATE]

UPDATE: Information on US availability (including corrected output figures) added to the revised text below. Mercedes has been building (or having Magna Steyr build) the G-Class for an unfathomable 36 years now. Needless to say, the legendary off-roader wouldn't still be around if not for the occasional update here and there, and that's just what the German automaker announced today. The list of enhancements to the iconic Gelandewagen is almost as long as its lifespan, but the most salient point here is the introduction of a new engine. The revised G550 introduces a new 4.0-liter twin-turbo V8, based on the high-performance engine in the Mercedes-AMG GT and C63, but retuned: in this application, it produces 416 horsepower and 450 pound-feet of torque (compared to 453 hp and 440 lb-ft in the GT or 503 and 480 in the GT S). We'd expect that engine to gradually make its way into other models as well. Though the G500 is the only one with a completely new unit, the other engines in the lineup have also been updated. The G350d bumps from 211 hp and 398 lb-ft to 245 hp and 442 lb-ft, the AMG G63 jumps from 536 hp to 563 (torque remains constant at 560 lb-ft), and the top-of-the-line, twelve-cylinder G65 (which we'll be getting Stateside for the first time) now produces 621 hp and a massive 738 lb-ft. Those figures result in a 0-62 time of 8.9 seconds for the diesel, 5.9 for the G500, 5.4 for the G63 and 5.3 for the G65 – which are altogether might impressive for a vehicle as big and boxy as the G-Wagen. All but the G65 now feature stop/start systems to help reduce fuel consumption too. Benz also revised the suspension tuning (while offering optional active dampers) and reprogrammed the ESP, ASR and ABS systems. Inside there's a new instrument cluster, the non-AMG models get new bumpers and flared wheel arches, and there's a bright new array of colors available for the AMG models, which can also be ordered in a new special Edition 463 featuring unique trim inside and out. The revised models will be arriving at US dealers in November, however the diesel model will not be making the transatlantic journey to our shores. The data in the press release below (as well as the images in the gallery above) pertain to the European models, with the correct output figures for the US models amended in the text above. Related Video: Mercedes-Benz G-Class Makeover for an off-road icon Stuttgart.