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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Mercedes GLS updates Silver Star seven-seater

It can be bewildering, the staggering array of crossovers and SUVs offered by Mercedes-Benz. There's the G, the GL, the GLK and the GLA, not to mention the new GLE and the ML that basically started it all. So you can forgive yourself if you've never heard of the GLS. After all, it doesn't currently exist. But it will soon. In accordance with Benz's new nomenclature, the GLS-Class will be the replacement for the GL – the largest of the Mercedes utility vehicles and the only one with three rows of seats. Since the current GL was only launched about two and a half years ago, the new nameplate won't be attached to an all-new model just yet. But as you can see from these spy shots, it appears that Mercedes is preparing a facelifted version of the existing model to fit into the new (or at least renamed) lineup. The biggest changes discernible from these spy shots is the revised front end, with new headlights, a more upright grille and a reshaped bumper and hood to go along with it. Around back the changes are more subtle, with reshaped tail lamps, bumper and exhaust pipes. Inside we're expecting a cleaner center console with a new 8-inch touchscreen reportedly inspired by the iPhone. We don't know when, exactly, to expect the revised GLS to arrive on the scene, but given the relatively modest nature of the revisions and how close they look to being ready, we wouldn't expect it to be long now. Whether those minor changes will be enough to keep up with the all-new Audi Q7 just announced, however, is another matter entirely.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: